<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="http://feeds.feedburner.com/~d/styles/atom10full.xsl" type="text/xsl" media="screen"?><?xml-stylesheet href="http://feeds.feedburner.com/~d/styles/itemcontent.css" type="text/css" media="screen"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">
    <title>Insider - Style news with substance</title>
    
    <link rel="alternate" type="text/html" href="http://insider.asos.com/" />
    <id>tag:typepad.com,2003:weblog-1628464</id>
    <updated>2008-11-18T10:46:38+00:00</updated>
    
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <link rel="self" href="http://feeds.feedburner.com/typepad/asosblog/asos_mens_blog" type="application/atom+xml" /><entry>
        <title>Swear Greatest Hits: Music to Our Ears</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/457053731/swear-greatest.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/swear-greatest.html" thr:count="1" thr:updated="2008-11-18T12:05:09+00:00" />
        <id>tag:typepad.com,2003:post-58661330</id>
        <published>2008-11-18T10:46:38+00:00</published>
        <updated>2008-11-18T10:46:44+00:00</updated>
        <summary>As you guys know, we like our music over hear at Insider. Recently we’ve given away the exclusive and frankly amazing Tom Middleton CDs from the Untitled event and have seen the introduction of an eclectic and cool selection of...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="181108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/18/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/18/line.gif" border="0" /></a></p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814"><img title="Swear Greatest Hits" alt="Swear Greatest Hits" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/18/swearhits.jpg" border="0" /></a></p>

<p>As you guys know, we like our music over hear at Insider. Recently we’ve given away the exclusive and frankly amazing <a href="http://insider.asos.com/2008/10/win-an-exclusiv.html#comments">Tom Middleton CDs</a> from the <a href="http://insider.asos.com/2008/10/untitled-a-rare.html#comments">Untitled event</a> and have seen the introduction of an eclectic and <a href="http://www.asos.com/Men/Christmas-Gifts/Boys-Toys/Cat/pgecategory.aspx?cid=6008&amp;Rf-100=CDs&amp;sh=0">cool selection of albums</a> hand picked by proper experts that need to be on your winter playlist. So it was no surprise that when we heard <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">Swear</a> was launching its own collection of greatest hits we couldn’t get down there quick enough.</p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814"><img title="Swear Greatest Hits" alt="Swear Greatest Hits" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/18/swearhits2.jpg" border="0" /></a></p>

<p>It turns out that The Greatest Hits Collection showcases the <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">best of Swear</a> through a capsule collection of timeless designs. This is set off each season by the lookbook for the collection which takes the form of a CD containing, as <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">Swear</a> themselves so eloquently put it, “a bunch of bands we like” and a booklet in which the artists featured on the CD wear their <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">Swears</a>. But this isn’t a case of a brand cynically jumping on the cool new music bandwagon – <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">Swear</a> has grown up with the London music scene at its feet to the point where no gig is complete without half the crowd, and the bands, wearing the brand.</p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814"><img title="Swear Greatest Hits" alt="Swear Greatest Hits" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/18/swearhits3.jpg" border="0" /></a></p>

<p>For this season’s capsule collection the line-up includes Vincent Vincent and the Villains, Stricken City, S.C.U.M, Kasms, Comanechi and Dear Thief who form the ultimate musical backdrop to the superb, quirky and <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">off-beat footwear Swear</a> creates. We can’t wait to set our eyes, and ears, on next season’s lookbook...<br /><br />Do you swear by your <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Swear/Cat/pgecategory.aspx?cid=4814">Swears</a>? And who’s the coolest band you’ve seen wearing the brand? Be our eyes and ears on the ground in the comments...</p>

<p><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/18/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/swear-greatest.html</feedburner:origLink></entry>
    <entry>
        <title>Skiving in Style: Ferris Bueller’s Day Off T-Shirt</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/455849931/skiving-in-styl.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/skiving-in-styl.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58599324</id>
        <published>2008-11-17T10:22:41+00:00</published>
        <updated>2008-11-17T10:37:00+00:00</updated>
        <summary>Did you wake up this morning thinking you’d rather no go in to work? Did you hear the alarm go off and pull the covers over your head in a vain attempt to keep the week from starting? Well if...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="171108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/17/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/17/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Asosman/Asos-Ferris-Bueller-T-Shirt/Prod/pgeproduct.aspx?iid=456227&amp;cid=3597&amp;clr=Red&amp;sh=0"><img title="Ferris Bueller's Day Off" alt="Ferris Bueller's Day Off" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/17/ferrisbuellersdayoff.jpg" border="0" /></a></p>

<p>Did you wake up this morning thinking you’d rather no go in to work? Did you hear the alarm go off and pull the covers over your head in a vain attempt to keep the week from starting? Well if you did, allow us to offer something in the way of comfort, or at least escapism, with this fantastic <a href="http://www.asos.com/Asosman/Asos-Ferris-Bueller-T-Shirt/Prod/pgeproduct.aspx?iid=456227&amp;cid=3597&amp;clr=Red&amp;sh=0">Ferris Bueller’s Day Off t-shirt</a>, part of our new range of tees centred on all your favourite childhood memories.<br /><br />The range includes the Rubik’s Cube number we showed you last week plus hits like <a href="http://www.asos.com/Asosman/Asos-Bananaman-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451089&amp;cid=3597&amp;clr=OffWhite&amp;sh=0">Bananaman</a>, <a href="http://www.asos.com/Asosman/Asos-Flintstone-Car-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451188&amp;cid=3597&amp;clr=Purple&amp;sh=0">The Flintstones</a>, <a href="http://www.asos.com/Asosman/Asos-Sonic-The-Hedgehog-T-Shirt/Prod/pgeproduct.aspx?iid=453208&amp;cid=3597&amp;clr=Blue&amp;sh=0">Sonic the Hedgehog</a> and king of cool, <a href="http://www.asos.com/Asosman/Asos-Happy-Days-Fonz-T-Shirt/Prod/pgeproduct.aspx?iid=453402&amp;cid=3597&amp;clr=Grey&amp;sh=0">The Fonz on a Happy Days style</a>. Whatever you were in to when you were younger, you’ll find a suitable nostalgic tee.<br /><br />But back to <a href="http://www.asos.com/Asosman/Asos-Ferris-Bueller-T-Shirt/Prod/pgeproduct.aspx?iid=456227&amp;cid=3597&amp;clr=Red&amp;sh=0">Bueller</a>. His epic skive will surely take some beating and although we’d never condone pulling a sicky to go gallivanting around in a <a href="http://www.asos.com/Asosman/Asos-Ferris-Bueller-T-Shirt/Prod/pgeproduct.aspx?iid=456227&amp;cid=3597&amp;clr=Red&amp;sh=0">vintage Ferrari</a> and generally causing havoc, it wouldn’t half be fun don’t you think? Just make sure the next time you ring in sick that you’re channelling the man himself by wearing your <a href="http://www.asos.com/Asosman/Asos-Ferris-Bueller-T-Shirt/Prod/pgeproduct.aspx?iid=456227&amp;cid=3597&amp;clr=Red&amp;sh=0">Ferris Bueller’s Day Off t-shirt</a>.<br /><br />Found it hard getting out of bed this morning? Contemplated more than sitting in front of Jeremy Kyle for your skive? And how didn’t Matthew Broderick’s career take off after this film? Solve the mystery in the comments...<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/17/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/skiving-in-styl.html</feedburner:origLink></entry>
    <entry>
        <title>Farah: Go Back to Slacks</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/453044259/farah-go-back-t.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/farah-go-back-t.html" thr:count="1" thr:updated="2008-11-15T17:49:07+00:00" />
        <id>tag:typepad.com,2003:post-58508196</id>
        <published>2008-11-14T15:42:51+00:00</published>
        <updated>2008-11-14T15:42:58+00:00</updated>
        <summary>Denim is great. Versatile, hard-wearing, rich in heritage and iconic. But there can be times when putting on a pair of jeans just becomes the default, dare we say it boring, option, hence our statement above. And going back to...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="141108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/14/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/14/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Farah-Vintage/Cat/pgecategory.aspx?cid=5642&amp;pge=0&amp;pgesize=31&amp;sort=-1&amp;sh=0"><img title="Farah" alt="Farah" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/14/farah_2.jpg" border="0" /></a></p>

<p><a href="http://www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208">Denim</a> is great. Versatile, hard-wearing, rich in heritage and iconic. But there can be times when putting on a pair of <a href="http://www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208">jeans</a> just becomes the default, dare we say it boring, option, hence our statement above. And going back to <a href="http://www.asos.com/Men/Trousers/Cat/pgecategory.aspx?cid=4910">slacks</a> (or to them for the first time in some cases) wouldn’t be the same without <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Farah-Vintage/Cat/pgecategory.aspx?cid=5642&amp;pge=0&amp;pgesize=31&amp;sort=-1&amp;sh=0">Farah</a>.<br /><br />One of a bevy of old school brands to be brought back from a style hiatus in recent times, <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Farah-Vintage/Cat/pgecategory.aspx?cid=5642&amp;pge=0&amp;pgesize=31&amp;sort=-1&amp;sh=0">Farah</a> is famous for its <a href="http://www.asos.com/Men/Trousers/Cat/pgecategory.aspx?cid=4910">trousers or slacks</a> as they would have called them back in the ‘20s Texas when the label was born. It took until the early seventies for us Brits to get a piece of the <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Farah-Vintage/Cat/pgecategory.aspx?cid=5642&amp;pge=0&amp;pgesize=31&amp;sort=-1&amp;sh=0">orange tab action</a> but once we did there was no stopping us with everyone from mods to skins finding a place in their wardrobes for a great pair of well-cut <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Farah-Vintage/Cat/pgecategory.aspx?cid=5642&amp;pge=0&amp;pgesize=31&amp;sort=-1&amp;sh=0">Farah</a> slacks.<br /><br />We’re not saying it’s the end of the line for your denim but just think twice before pulling them on in the morning, it might be the perfect time to slack off with <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Farah-Vintage/Cat/pgecategory.aspx?cid=5642&amp;pge=0&amp;pgesize=31&amp;sort=-1&amp;sh=0">Farah</a>.<br /><br />Ever considered <a href="http://www.asos.com/Men/Trousers/Cat/pgecategory.aspx?cid=4910">slacks</a>? Are you are hardcore <a href="http://www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208">denim</a> dude? And which brand would you like to see brought back? Put in your order in the comments...<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/14/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/farah-go-back-t.html</feedburner:origLink></entry>
    <entry>
        <title>Bright Ideas: Diesel Fresh &amp; Bright Pants</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/451687321/bright-ideas-di.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/bright-ideas-di.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58448418</id>
        <published>2008-11-13T10:54:26+00:00</published>
        <updated>2008-11-13T15:56:09+00:00</updated>
        <summary>When you think of winter colours what comes to mind? The muted yellows and reds of fallen leaves, the brown of bark or the deep green of moss? Well it’s time to think again, at least where your pants are...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="131108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/13/line.gif"><img border="0" class="image-full" alt="Line" title="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/13/line.gif" /></a></p>

<p><a href="http://www.asos.com/search/pgeSearch.aspx?q=fresh+and+bright&amp;Rf-400=156&amp;sh=0"><img border="0" alt="Diesel Fresh &amp; Bright Pants" title="Diesel Fresh &amp; Bright Pants" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/13/dieselbrightpants.jpg" /></a>


</p>

<p>When you think of winter colours what comes to mind? The muted yellows and reds of fallen leaves, the brown of bark or the deep green of moss? Well it’s time to think again, at least where <a href="http://www.asos.com/Men/Underwear/Cat/pgecategory.aspx?cid=4030">your pants</a> are concerned as <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Diesel/Cat/pgecategory.aspx?cid=2592">Diesel</a> have developed a <a href="http://www.asos.com/search/pgeSearch.aspx?q=fresh+and+bright&amp;Rf-400=156&amp;sh=0">range of underwear</a> in striking enough colours to brighten up any dark and dreary winter day.</p>

<p><img border="0" usemap="#Diesel_Fresh_Pants_Map" alt="Dieselfreshpants" title="Dieselfreshpants" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/13/dieselfreshpants.jpg" />
<map name="Diesel_Fresh_Pants_Map">
<area href="http://www.asos.com/Diesel/Diesel-Fresh-And-Bright-Paint-Me-Colour-Brief/Prod/pgeproduct.aspx?iid=280146&amp;clr=PurpleWhite&amp;SearchQuery=fresh+and+bright&amp;sh=0" coords="329,107,469,333" alt="Diesel Fresh &amp; Bright Pants" shape="rect" />
<area href="http://www.asos.com/Diesel/Diesel-Fresh-And-Bright-Paint-Me-White-Trunks/Prod/pgeproduct.aspx?iid=280076&amp;clr=WhiteBlue&amp;SearchQuery=fresh+and+bright&amp;sh=0" coords="146,107,329,333" alt="Diesel Fresh &amp; Bright Pants" shape="rect" />
<area href="http://www.asos.com/Diesel/Diesel-Fresh-And-Bright-Paint-Me-Stripe-Brief/Prod/pgeproduct.aspx?iid=280031&amp;clr=Multi&amp;SearchQuery=fresh+and+bright&amp;sh=0" coords="0,107,146,334" alt="Diesel Fresh &amp; Bright Pants" shape="rect" />
<area href="http://www.asos.com/search/pgeSearch.aspx?q=fresh+and+bright&amp;Rf-400=156&amp;sh=0" coords="0,0,470,486" alt="Diesel Fresh &amp; Bright Pants" shape="rect" />
</map>


</p>

<p>Inspired by the pure deep colours of glossy paint, <a href="http://www.asos.com/search/pgeSearch.aspx?q=fresh+and+bright&amp;Rf-400=156&amp;sh=0">the pants</a> all have the to-the-point styling and fearless use of colour <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Diesel/Cat/pgecategory.aspx?cid=2592">Diesel</a> is famous for. The bold hues are found across both <a href="http://www.asos.com/search/pgeSearch.aspx?q=fresh+and+bright&amp;Rf-400=156&amp;sh=0">briefs and trunks</a> so there should be a perfect pair to match all of your moods. And for the day you simply can’t decide which colour to go for, there’s also a <a href="http://www.asos.com/Diesel/Diesel-Fresh-And-Bright-Paint-Me-Stripe-Brief/Prod/pgeproduct.aspx?iid=280031&amp;clr=Multi&amp;SearchQuery=fresh+and+bright&amp;sh=0">multicoloured stripe version</a> to put a smile on your face. Ditch the dark, bin the black, don’t let your white fade to grey – embrace the colour with these <a href="http://www.asos.com/search/pgeSearch.aspx?q=fresh+and+bright&amp;Rf-400=156&amp;sh=0">Diesel under-crackers</a>.</p>

<p>Are you a traditional black and white pants guy? Have these bright ideas tickled your fancy? And are you a brief or trunk guy? Let us know what lies beneath in the comments...</p>

<p><img border="0" alt="Commenthere" title="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/13/commenthere.jpg" />


</p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/bright-ideas-di.html</feedburner:origLink></entry>
    <entry>
        <title>New Trends: The Inside Story</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/450584135/new-trends-the.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/new-trends-the.html" thr:count="2" thr:updated="2008-11-16T02:13:56+00:00" />
        <id>tag:typepad.com,2003:post-58391906</id>
        <published>2008-11-12T11:12:06+00:00</published>
        <updated>2008-11-13T15:55:04+00:00</updated>
        <summary>Hot on the heels of the grand unveiling of our latest winter trends we thought it would be a good time to delve a little deeper into the inspiration behind them by grilling the man at the design helm here...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="121108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/line.gif"><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/line.gif" alt="Line" title="Line" class="image-full" /></a> </p>

<p><a href="http://www.asos.com/Men/Get-The-Look/Cat/pgehtml.aspx?cid=1999"><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/newtrendopener.jpg" alt="New trend opener" title="New trend opener" /></a></p>

<p>Hot on the heels of the grand unveiling of our <a href="http://www.asos.com/Men/Get-The-Look/Cat/pgehtml.aspx?cid=1999">latest winter trends</a> we thought it would be a good time to delve a little deeper into the inspiration behind them by grilling the man at the design helm here at ASOS, Ian Bryder, Head of Menswear Design and the brains behind the trends, <a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015">Cutting Edge</a> and <a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014">B-Movie</a>. Just so we’re all on the same page, <a href="http://www.asos.com/Men/Get-The-Look/Cat/pgehtml.aspx?cid=1999">click here</a> to check out the feature but do be sure to rush on back to find out even more. </p>

<p>Looking into his fashion crystal ball six months ahead (with a huge amount of research and design development behind it too), Ian plots out what the ASOS man will look like in the future. It’s no quick process either – Ian and his team take time out to “really look at what’s going on at street level, what music people are listening to, who’s saying what on blogs and what people are wearing” to get to grips with the ASOS man.<br /><br />Taking trips and getting out-and-about are important too as “creating something a bit different can come from a very small trigger” – Ian has always got to be ready for that all important flash of inspiration.</p>

<p><a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015"><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/ntcuttingedge_2.jpg" alt="Cutting Edge" title="Cutting Edge" /></a></p>

<p>

For this winter Ian has been thinking a lot about returning to a traditional tailored look but with contemporary cuts which gave rise to <a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015">Cutting Edge</a>. Definitely not a pastiche of the Savile Row of old, this is tailoring for the modern, younger man but with all the quality and finishing one would expect to find on the famous street. “There’s a subtle Scandinavian feel to the cuts and fabric with <a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015">Cutting Edge</a>” said Ian. “It’s the kind of look you can wear to work but that’ll still look sharp after hours too – they’re suits for guys who don’t have to wear them.” Think the way Marc Ronson rocks his two-piece and you’re getting close.

</p>

<p><a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015"><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/nttailor.jpg" alt="Tailor" title="Tailor" /></a></p>

<p>

Have a guess how much the <a href="http://www.asos.com/Asosman/Asos-Tailored-Slim-Fit-Tonic-Jacket/Prod/pgeproduct.aspx?iid=414233&amp;sgid=137&amp;cid=5678&amp;clr=Grey&amp;sh=0">grey suit</a> up there is. We think you’ll be so pleasantly surprised that the money you’ll save could always be put towards one of the range of <a href="http://www.asos.com/Men/Shirts/Cat/pgecategory.aspx?cid=3602">crisp shirts</a> and <a href="http://www.asos.com/Men/Accessories/Cat/pgecategory.aspx?cid=4210&amp;Rf-100=Ties&amp;sh=0">slim ties</a> to complete your <a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015">Cutting Edge</a> look.

</p>

<p><a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014"><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/ntbmovie.jpg" alt="B-Movie" title="B-Movie" /></a><br />On the other hand this winter, Ian has been watching a lot of vintage British and Hammer Horror movies and researching the rock ‘n’ roll scene here in Blighty. The Clash in their post-punk days, The Leather Boys and Psychomania all nail the <a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014">B-Movie</a> look, full of full-on machismo, showing off and rebellious attitude.</p>

<p><a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014"><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/nttheclash.jpg" alt="The Clash" title="The Clash" /></a></p>

<p>

“The <a href="http://www.asos.com/Asosman/Asos-Washed-Leather-Bomber-Jacket/Prod/pgeproduct.aspx?iid=361385&amp;cid=5926&amp;clr=Black&amp;sh=0">leather jacket</a> is key to the look – our guys says ‘I look great in my leather so why wear anything else?’ It’s all very peacocky, a bit sexy and showy” Ian comments. “<a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014">B-Movie</a> is about not trying too hard, putting on your <a href="http://www.asos.com/Asosman/Asos-Slouch-Black-Selvedge-Jean/Prod/pgeproduct.aspx?iid=254359&amp;cid=5926&amp;clr=Black&amp;sh=0">skinny trousers</a>, a <a href="http://www.asos.com/Asosman/Asos-Check-Shirt-And-Tie/Prod/pgeproduct.aspx?iid=401186&amp;cid=5926&amp;clr=RedAndBlue&amp;sh=0">slightly dressier shirt</a> and a pointed <a href="http://www.asos.com/Asosman/Asos-Leather-Chelsea-Boots/Prod/pgeproduct.aspx?iid=328729&amp;cid=5774&amp;clr=Black&amp;sh=0">Chelsea boot</a> and showing off a little”.</p>

<p><a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014">B-Movie</a> posters and biker cafe signage filter down into the trend, turning into bold <a href="http://www.asos.com/Asosman/Asos-Horror-Poster-Print-Low-V-Neck-T-Shirt/Prod/pgeproduct.aspx?iid=418349&amp;cid=5926&amp;clr=White&amp;sh=0">graphic t-shirts</a>. <a href="http://www.asos.com/Asosman/Asos-Two-Colour-Check-Shirt-With-Matching-Tie/Prod/pgeproduct.aspx?iid=335958&amp;cid=5926&amp;clr=Blue&amp;sh=0">Checks on shirts</a> and <a href="http://www.asos.com/Asosman/Asos-Nylon-Rib-Insert-Jacket/Prod/pgeproduct.aspx?iid=383465&amp;cid=3606&amp;clr=Black&amp;sh=0">wet-look nylon jackets</a> are also key, adding texture to the hard-rocking biker, rock ‘n’ roll look. Happy Days this certainly is not.</p>

<p>Now it’s all down to you to get choosing which trend you’ll go for. Will it be the crisp sophistication of <a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015">Cutting Edge</a> or the attitude-packed <a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014">B-Movie</a>. And what’s to say you can’t mix them up a bit? Whichever you plump for you can be sure your look this festive season will be an on-trend Christmas cracker.</p>

<p>With such strong winter trends to sink our teeth into, we can’t wait to find out what Ian comes up with next. Are you a cool, calm <a href="http://www.asos.com/20081030Ascuttingedgem/Cat/pgehtml.aspx?cid=6015">Cutting Edge</a> guy? Or perhaps you’re a rebellious <a href="http://www.asos.com/20081030Astrendsm/Cat/pgehtml.aspx?cid=6014">B-Movie</a> type? Let us know in the comment section below…

</p>

<p><img border="0" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/12/commenthere.jpg" alt="Commenthere" title="Commenthere" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/new-trends-the.html</feedburner:origLink></entry>
    <entry>
        <title>Goggle-Oggling: Oakley Goggle Sunglasses</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/449592831/goggle-oggling.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/goggle-oggling.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58345058</id>
        <published>2008-11-11T14:39:22+00:00</published>
        <updated>2008-11-11T14:54:13+00:00</updated>
        <summary>Off on a winter skiing break? Find that the sun at this time of year is always in your eyes as you swish down the slopes? Or do you just feel like you eyewear needs a bit of a kick...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="111108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/11/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/11/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Oakley/Oakley-Shaun-White-Signature-Series-A-Frame-Goggle-Sunglasses/Prod/pgeproduct.aspx?iid=476927&amp;cid=6100&amp;clr=Black&amp;sh=0"><img title="Oakley Shaun White Goggles" alt="Oakley Shaun White Goggles" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/11/oakleyshaunwhitegoggles.jpg" border="0" /></a></p>

<p><a href="http://www.asos.com/Oakley/Oakley-Shaun-White-Signature-Series-A-Frame-Goggle-Sunglasses/Prod/pgeproduct.aspx?iid=476927&amp;cid=6100&amp;clr=Black&amp;sh=0" /></p>

<p>Off on a winter skiing break? Find that the sun at this time of year is always in your eyes as you swish down the slopes? Or do you just feel like you <a href="http://www.asos.com/Men/Accessories/Cat/pgecategory.aspx?cid=4210&amp;Rf-100=Sunglasses&amp;sh=0">eyewear</a> needs a bit of a kick in the right direction? Well there’s only one brand for it – outdoor sports eyewear specialists, <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Oakley/Cat/pgecategory.aspx?cid=6100">Oakley</a>. New to the site today, the brand has been synonymous with the most innovative and technically advanced outdoor sports equipment for over 20 years with their <a href="http://www.asos.com/search/pgeSearch.aspx?q=goggle&amp;Rf-400=3563&amp;sh=0">ski goggles</a> and <a href="http://www.asos.com/Oakley/Oakley-Hijinx-Polarised-Sunglasses/Prod/pgeproduct.aspx?iid=476911&amp;cid=6100&amp;clr=Black&amp;sh=0">wrap around shades</a> being the label’s signature.<br /><br />Each style has its own benefits but the pair that really stands out is the <a href="http://www.asos.com/Oakley/Oakley-Shaun-White-Signature-Series-A-Frame-Goggle-Sunglasses/Prod/pgeproduct.aspx?iid=476927&amp;cid=6100&amp;clr=Black&amp;sh=0">Shaun White Signature Series A-Frames</a>. Created in collaboration with the legendary snowboarder (he’s so famous he even has his own computer game) this is <a href="http://www.asos.com/Oakley/Oakley-Shaun-White-Signature-Series-A-Frame-Goggle-Sunglasses/Prod/pgeproduct.aspx?iid=476927&amp;cid=6100&amp;clr=Black&amp;sh=0">the pair</a> you’ll need should you be Ollie-ing all over the world this winter as they’ve got high-definition optics for unbeatable clarity, 100% UV filtering and unsurpassed impact protection. They also boast dual vented lenses with Oakley’s F3 anti-fog technology and the all-day comfort of moisture wicking triple-layer polar fleece foam. The end result isn’t just a nod to big air. It’s a salute to an athlete who’s larger than life.<br /><br />Are you a hardcore boarder? Or are you a skiing freak? Or will you wear <a href="http://www.asos.com/Oakley/Oakley-Shaun-White-Signature-Series-A-Frame-Goggle-Sunglasses/Prod/pgeproduct.aspx?iid=476927&amp;cid=6100&amp;clr=Black&amp;sh=0">these goggles</a> as part of a fashion-forward look when out and about? Make a gnarly comment below...<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/11/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/goggle-oggling.html</feedburner:origLink></entry>
    <entry>
        <title>Hip to be Square: ASOS Rubik’s Cube T-Shirt</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/448251154/hip-to-be-squar.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/hip-to-be-squar.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58282544</id>
        <published>2008-11-10T10:00:21+00:00</published>
        <updated>2008-11-10T10:07:24+00:00</updated>
        <summary>Remember the hours and hours you whiled away in your youth trying to solve the Rubik’s Cube when you really should have been revising for exams? The effort you put in to get one side all yellow and the depression...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="101108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/10/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/10/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/10/rubikscubetshirt.jpg"><img class="image-full" title="Rubiks cube tshirt" alt="Rubiks cube tshirt" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/10/rubikscubetshirt.jpg" border="0" /></a></p>

<p>Remember the hours and hours you whiled away in your youth trying to solve the <a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0">Rubik’s Cube</a> when you really should have been revising for exams? The effort you put in to get one side all yellow and the depression that came over you when you realised you had to mess that up to actually solve the puzzle? Well allow us to bring all those feelings rushing back with <a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0">a retro t-shirt</a> that’s sure to be a bit of a conversation starter.<br /><br /><a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0">Rubik’s Cube</a> was and still is an absolute worldwide phenomenon, so relive your early days with <a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0">a tee</a> that’s got all the cool retro credentials but is still crisp and brand-spanking new. Impress your mates and fellow <a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0">Rubik’s Cube</a> fans by wearing it when you go to one of the many competitions that are held all over the globe, trying to find the world’s quickest Cuber. Think you’re quick? Well you may have to think again once you’ve seen the little video we’ve got for you below. Watch and learn, although the celebration leaves a lot to be desired...</p><embed src="http://www.youtube.com/v/yRl9eTteF74&amp;hl=en&amp;fs=1" width="470" height="380" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" /><p>What was your best time on the <a href="http://www.asos.com/Asosman/Asos-Rubicks-Cube-Print-T-Shirt/Prod/pgeproduct.aspx?iid=451181&amp;cid=5375&amp;clr=NaturalMarl&amp;sh=0">Rubik’s Cube</a> (taking the stickers off doesn’t count)? Were you, like us, only able to just about get one side the same colour? And what do you make of young Dan Dzoan’s achievement? Give you brain a bit of a workout in the comments...</p>

<p><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/10/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/hip-to-be-squar.html</feedburner:origLink></entry>
    <entry>
        <title>Victorinox: The New Bond Street Store</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/445650290/victorinox-the.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/victorinox-the.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58168154</id>
        <published>2008-11-07T16:50:43+00:00</published>
        <updated>2008-11-08T11:15:36+00:00</updated>
        <summary>Last night saw the newest addition to the Bond Street family settle in, with the brand famous for its technical fashion and Swiss Army penknives, Victorinox, opening their new swish new store. Normally at these things you tend to get...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="071108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393"><img title="Victorinox" alt="Victorinox" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/victorinox.jpg" border="0" /></a></p>

<p>Last night saw the newest addition to the Bond Street family settle in, with the brand famous for its technical fashion and Swiss Army penknives, <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">Victorinox</a>, opening their new swish new store. Normally at these things you tend to get a load of wags, third-rate soap stars and a huge amount of general hangers-on but not for <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">Victorinox</a>. </p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393"><img title="Victorinoxcelebs" alt="Victorinoxcelebs" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/victorinoxcelebs.jpg" border="0" /></a></p>

<p>No only did model and all-round lovely person Jodie Kidd go along to check the new store out but legends like outdoorsman and survival expert Ray Mears, Beijing Olympic gold medal-winning heroes Tom James (rowing), Jamie Staff and Geraint Thomas (cycling) and multi-medal winning rower Matthew Pincent also dropped in to get hands on with all the cool <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">new clothes</a> and gadgets they had in store.</p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393"><img title="Victorinoxcatwalk" alt="Victorinoxcatwalk" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/victorinoxcatwalk.jpg" border="0" /></a></p>

<p>And as if that wasn’t enough, the great and good of the fashion world were there with designer Giles Deacon popping by wearing his <a href="http://www.asos.com/Asosman/Asos-Clear-Lens-Square-Corner-Glasses/Prod/pgeproduct.aspx?iid=393333&amp;cid=4210&amp;clr=Black&amp;sh=0">trademark oversized specs</a> and then making off with a hefty goody bag. As the beer, wine and cocktails flowed and the amazing canapés scoffed, the assembled crowd were treated to a vertical catwalk with <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">Victorinox</a>-clad parkour experts being suspended Mission Impossible style by wires and raised up and lowered whilst making some serious shapes. </p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393"><img title="Victorinoxtaxi" alt="Victorinoxtaxi" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/victorinoxtaxi.jpg" border="0" /></a></p>

<p>The best bit is that you don't even need to make the trip to Bond Street to get your hands on some <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">Victorinox</a> - you can get your fix right <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">here</a>. It’s good to know that all <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Victorinox/Cat/pgecategory.aspx?cid=5393">the collection</a> works hard on both the fashion and function fronts, even if you’re not planning on parkouring or abseiling this weekend with Victorinox you’ll have all the bases covered.<br /><br />Ever tried parkour? Do you love <a href="http://www.asos.com/Asosman/Asos-Clear-Lens-Square-Corner-Glasses/Prod/pgeproduct.aspx?iid=393333&amp;cid=4210&amp;clr=Black&amp;sh=0">Giles’ glasses</a>? And what is your favourite gadget on a Swiss army penknife? Speak up in the comments section...<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/07/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/victorinox-the.html</feedburner:origLink></entry>
    <entry>
        <title>Belt Up: Anderson's Woven Belts</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/444229554/belt-up-anderso.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/belt-up-anderso.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58107074</id>
        <published>2008-11-06T10:21:34+00:00</published>
        <updated>2008-11-06T10:21:42+00:00</updated>
        <summary>When you think of Italian fashion what comes to mind? Armani? Dolce &amp; Gabbana? Diesel, who incidentally are running a cracking competition to get styled up by their experts in their swanky Bond Street store with 500 quid to spend?...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="061108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/06/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/06/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Andersons-Belts/Cat/pgecategory.aspx?cid=5882"><img title="Andersons belts" alt="Andersons belts" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/06/andersonsbelts.jpg" border="0" /></a></p>

<p>When you think of Italian fashion what comes to mind? <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Emporio-Armani-Underwear/Cat/pgecategory.aspx?cid=4454">Armani</a>? <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Dolce-Gabbana/Cat/pgecategory.aspx?cid=4553">Dolce &amp; Gabbana</a>? <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Diesel/Cat/pgecategory.aspx?cid=2592">Diesel</a>, who incidentally are running a <a href="http://www.asos.com/Dieselgetstyled/Cat/pgehtml.aspx?cid=5984">cracking competition</a> to get styled up by their experts in their swanky Bond Street store with 500 quid to spend? Well yes, you probably do but the thing that underpins Italian fashion is ultimate quality. <a href="http://www.asos.com/Men/Suits-Tailoring/Cat/pgecategory.aspx?cid=5678">Suits</a>, <a href="http://www.asos.com/Men/Shoes/Cat/pgecategory.aspx?cid=4209">shoes</a> and <a href="http://www.asos.com/Men/Accessories/Cat/pgecategory.aspx?cid=4210">accessories</a> are all made to some of the highest standards going, and this is where a small brand like <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Andersons-Belts/Cat/pgecategory.aspx?cid=5882">Anderson’s</a> comes in.<br /><br />They’ve been making <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Andersons-Belts/Cat/pgecategory.aspx?cid=5882">top-notch belts</a> since way back in 1966. Thankfully as the England team has got worse they’ve just got better and better, skilfully mixing artisan leather working techniques with modern design and colour. It’s impossible not to appreciate the quality of the <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Andersons-Belts/Cat/pgecategory.aspx?cid=5882">belts</a>, and they’ll certainly pass the test of time on both the wear and tear and fashion fronts. The beauty of <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Andersons-Belts/Cat/pgecategory.aspx?cid=5882">their range</a> is that there really is something for all tastes and looks, from the <a href="http://www.asos.com/Andersons/Andersons-Woven-Cotton-Belt/Prod/pgeproduct.aspx?iid=454113&amp;cid=5882&amp;clr=Stone&amp;sh=0">classic cream style</a> with the contrast tan trim to the expressive <a href="http://www.asos.com/Andersons/Andersons-Woven-Elasticated-Belt/Prod/pgeproduct.aspx?iid=454101&amp;cid=5882&amp;clr=Multi&amp;sh=0">multi coloured style</a> with black trim. After all, an Italian product wouldn’t be an Italian product if it wasn’t classic and expressive at the same time.<br /><br />Love your Italian brands? How high up the fashion list is quality for you? And got any styling tips for nailing the Italian look? Speak your mind in the comments section below...<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/06/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/belt-up-anderso.html</feedburner:origLink></entry>
    <entry>
        <title>Are you the Next Face of Ringspun?</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/443163441/are-you-the-nex.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/are-you-the-nex.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-58056520</id>
        <published>2008-11-05T11:59:12+00:00</published>
        <updated>2008-11-05T11:59:19+00:00</updated>
        <summary />
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="051108_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/05/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/05/line.gif" border="0" /></a> </p>

<p><a href="http://www.new.facebook.com/pages/ASOS/10936503735"><img title="Ringspun vote" alt="Ringspun vote" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/05/ringspunvote.jpg" border="0" /></a></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/are-you-the-nex.html</feedburner:origLink></entry>
    <entry>
        <title>Rock the Vote: Junk Food Vote Mike Hunt T-Shirt</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/441906543/rock-the-vote-j.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/rock-the-vote-j.html" thr:count="1" thr:updated="2008-11-04T14:28:31+00:00" />
        <id>tag:typepad.com,2003:post-57985702</id>
        <published>2008-11-04T09:16:07+00:00</published>
        <updated>2008-11-04T09:16:14+00:00</updated>
        <summary>As you must now be aware there’s a very important decision being made on the other side of the pond today. No, not whether the Celtics are going to overturn the Rockets in the NBA tonight, but who will be...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="041108_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/04/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/04/line.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Junk-Food/Junk-Food-Vote-Mike-Hunt-T-Shirt/Prod/pgeproduct.aspx?iid=459194&amp;cid=4680&amp;clr=Grey&amp;sh=0"&gt;&lt;img title="Vote election t-shirt" alt="Vote election t-shirt" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/04/voteelectiontshirt.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;As you must now be aware there’s a very important decision being made on the other side of the pond today. No, not whether the Celtics are going to overturn the Rockets in the NBA tonight, but who will be the next President of the United States and who will therefore have quite a lot of say about quite a lot of things that happen in the world. &lt;/p&gt;

&lt;p&gt;Thankfully we’re not that in to politics but what we are in to is good old fashioned &lt;a href="http://www.asos.com/Man/"&gt;fashion&lt;/a&gt; which is where &lt;a href="http://www.asos.com/Junk-Food/Junk-Food-Vote-Mike-Hunt-T-Shirt/Prod/pgeproduct.aspx?iid=459194&amp;amp;cid=4680&amp;amp;clr=Grey&amp;amp;sh=0"&gt;this t-shirt&lt;/a&gt; from &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Junk-Food/Cat/pgecategory.aspx?cid=4680"&gt;Junk Food&lt;/a&gt; comes in. Taking its inspiration from the classic campaign trail graphics candidates of old plastered across the country, &lt;a href="http://www.asos.com/Junk-Food/Junk-Food-Vote-Mike-Hunt-T-Shirt/Prod/pgeproduct.aspx?iid=459194&amp;amp;cid=4680&amp;amp;clr=Grey&amp;amp;sh=0"&gt;the t-shirt&lt;/a&gt; will truly show who you’re supporting in the race to The White House. Having said that, we’re not quite sure who this &lt;a href="http://www.asos.com/Junk-Food/Junk-Food-Vote-Mike-Hunt-T-Shirt/Prod/pgeproduct.aspx?iid=459194&amp;amp;cid=4680&amp;amp;clr=Grey&amp;amp;sh=0"&gt;Mike Hunt&lt;/a&gt; chap is but he sounds like a top guy and a much better bet than either Mr. McCain or Mr. Obama. &lt;/p&gt;

&lt;p&gt;Been following the election trail? Could give a monkey’s? Know who this &lt;a href="http://www.asos.com/Junk-Food/Junk-Food-Vote-Mike-Hunt-T-Shirt/Prod/pgeproduct.aspx?iid=459194&amp;amp;cid=4680&amp;amp;clr=Grey&amp;amp;sh=0"&gt;mysterious Mike Hunt&lt;/a&gt; is? Spill the beans in comments section…&lt;br /&gt;&lt;br /&gt;&lt;img title="Commenthere_2" alt="Commenthere_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/04/commenthere_2.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/rock-the-vote-j.html</feedburner:origLink></entry>
    <entry>
        <title>Lewis Wins...Just</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/440849598/lewis-winsjust.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/11/lewis-winsjust.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57934545</id>
        <published>2008-11-03T10:55:19+00:00</published>
        <updated>2008-11-03T10:55:26+00:00</updated>
        <summary>He likes to keep us on the edge of our seats doesn’t he? Twelve months or so after he snatched defeat from the jaws of victory as he beached it in China, Lewis Hamilton brought it home not exactly in...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="031108_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/11/03/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/03/line.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;img title="Lewis Hamilton wins" alt="Lewis Hamilton wins" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/03/lewishamiltonwins.jpg" border="0" /&gt;&lt;/p&gt;

&lt;p&gt;He likes to keep us on the edge of our seats doesn’t he? Twelve months or so after he snatched defeat from the jaws of victory as he beached it in China, Lewis Hamilton brought it home not exactly in style but just enough to secure the Championship. But boy did he leave it late, passing Timo Glock on the last corner of the last lap of the last race of the 2008 F1 season to secure fifth place that saw him beat Felipe Massa by 1 whole point. But Lewis wouldn’t be Lewis if it wasn’t exciting to the end. &lt;/p&gt;

&lt;p&gt;&lt;img title="Lewishamiltonhugoboss" alt="Lewishamiltonhugoboss" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/03/lewishamiltonhugoboss.jpg" border="0" /&gt;&lt;/p&gt;

&lt;p&gt;His team, McLaren Mercedes, have supported him since he was a little lad (remember &lt;a href="http://insider.asos.com/2008/07/lewis-hamilton.html#comments"&gt;our post&lt;/a&gt; about him a little while ago with the video of him taking the field apart in his karting days?) and we’re sure have decked him out in some great &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Boss-Hugo-Boss-Black/Cat/pgecategory.aspx?cid=4640&amp;amp;pge=0&amp;amp;pgesize=71&amp;amp;sort=-1&amp;amp;sh=0"&gt;Hugo Boss&lt;/a&gt; gear over the years, the brand being a team sponsor and all. And now you can get a bit of F1 style with their great range of &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Boss-Hugo-Boss-Black/Cat/pgecategory.aspx?cid=4640&amp;amp;pge=0&amp;amp;pgesize=71&amp;amp;sort=-1&amp;amp;sh=0&amp;amp;Rf-100=T-Shirts"&gt;tees&lt;/a&gt;, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Boss-Hugo-Boss-Black/Cat/pgecategory.aspx?cid=4640&amp;amp;pge=0&amp;amp;pgesize=71&amp;amp;sort=-1&amp;amp;sh=0&amp;amp;Rf-100=Long+Sleeve+Tops"&gt;hoodies&lt;/a&gt;, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Boss-Hugo-Boss-Black/Cat/pgecategory.aspx?cid=4640&amp;amp;pge=0&amp;amp;pgesize=71&amp;amp;sort=-1&amp;amp;sh=0&amp;amp;Rf-100=Woven+Boxers"&gt;underwear&lt;/a&gt;, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Boss-Hugo-Boss-Black/Cat/pgecategory.aspx?cid=4640&amp;amp;pge=0&amp;amp;pgesize=71&amp;amp;sort=-1&amp;amp;sh=0&amp;amp;Rf-100=Socks"&gt;socks&lt;/a&gt; and a rather smart &lt;a href="http://www.asos.com/Boss-Hugo-Boss-Black/Boss-Hugo-Boss-Black-Pyjama-Set-In-Gift-Box/Prod/pgeproduct.aspx?iid=293774&amp;amp;cid=4640&amp;amp;clr=WhiteStripe&amp;amp;sh=0"&gt;pyjama gift set&lt;/a&gt; you’ll want to keep for yourself. &lt;/p&gt;

&lt;p&gt;&lt;img title="Hugobosslewishamilton" alt="Hugobosslewishamilton" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/03/hugobosslewishamilton.jpg" usemap="#Hugo_Boss_Lewis_Hamilton_Map" border="0" /&gt;&lt;/p&gt;

&lt;map name="Hugo_Boss_Lewis_Hamilton_Map"&gt;
&lt;area shape="rect" alt="Hugo Boss" coords="0,342,237,685" href="http://www.asos.com/Boss-Hugo-Boss-Black/Boss-Hugo-Boss-Black-Fine-Stripe-Socks/Prod/pgeproduct.aspx?iid=288168&amp;cid=4640&amp;clr=Brown&amp;sh=0"&gt;
&lt;area shape="rect" alt="Hugo Boss" coords="238,342,468,684" href="http://www.asos.com/Boss-Hugo-Boss-Black/Boss-Hugo-Boss-Black-Long-Sleeve-Lounge-Top/Prod/pgeproduct.aspx?iid=293696&amp;cid=4640&amp;clr=Navy&amp;sh=0"&gt;
&lt;area shape="rect" alt="Hugo Boss" coords="210,0,469,341" href="http://www.asos.com/Boss-Hugo-Boss-Black/Boss-Hugo-Boss-Black-Pyjama-Set-In-Gift-Box/Prod/pgeproduct.aspx?iid=293774&amp;cid=4640&amp;clr=WhiteStripe&amp;sh=0"&gt;
&lt;area shape="rect" alt="Hugo Boss" coords="0,0,210,342" href="http://www.asos.com/Boss-Hugo-Boss-Black/Boss-Hugo-Boss-Black-Hooded-Top/Prod/pgeproduct.aspx?iid=293714&amp;cid=4640&amp;clr=Black&amp;sh=0"&gt;
&lt;/map&gt;
&lt;p&gt;Think Lewis is a deserved F1 Champion? Did you bite your nails right down watching it? And how nice is it to wear a proper set of &lt;a href="http://www.asos.com/Boss-Hugo-Boss-Black/Boss-Hugo-Boss-Black-Pyjama-Set-In-Gift-Box/Prod/pgeproduct.aspx?iid=293774&amp;amp;cid=4640&amp;amp;clr=WhiteStripe&amp;amp;sh=0"&gt;jim-jams&lt;/a&gt;? Post race analysis in the comments section please!&lt;/p&gt;

&lt;p&gt;&lt;img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/11/03/commenthere.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/11/lewis-winsjust.html</feedburner:origLink></entry>
    <entry>
        <title>Quality Laundered Goods by ASOS</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/438046185/quality-launder.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/quality-launder.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57821531</id>
        <published>2008-10-31T13:42:22+00:00</published>
        <updated>2008-10-31T13:42:30+00:00</updated>
        <summary>We thought you might like to hear about an exciting new range we’ve recently launched on the site. Taking inspiration from US colleges, the rugged outdoors and the old fashioned American road trip, ASOS Laundered is a washed down, well-loved...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="311008_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/31/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/31/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/20081031Flaunderedw/Cat/pgehtml.aspx?cid=6035"><img title="Laundered_blogbanner" alt="Laundered_blogbanner" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/31/laundered_blogbanner.jpg" border="0" /></a></p>

<p>We thought you might like to hear about an exciting <a href="http://www.asos.com/20081031Flaunderedw/Cat/pgehtml.aspx?cid=6035">new range</a> we’ve recently launched on the site. Taking inspiration from US colleges, the rugged outdoors and the old fashioned American road trip, <a href="http://www.asos.com/20081031Flaunderedw/Cat/pgehtml.aspx?cid=6035">ASOS Laundered</a> is a washed down, well-loved and easy-to-wear classic menswear collection for guys who don’t need to try too hard. So pretty much all of us then. The pieces are so easy to just throw on over whatever you’re wearing that it all becomes stealth fashion – people will know you look good but you won’t be shouting about it in any way.<br /> <br />The quality is great with super-soft <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693&amp;Rf-100=Knitwear&amp;sh=0">knits</a> and <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693&amp;sh=0&amp;Rf-100=Sweats">sweats</a>, high thread count cottons for <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693&amp;sh=0&amp;Rf-100=Shirts+-+Casual">shirts</a> and vibrant colours on <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693&amp;sh=0&amp;Rf-100=T-Shirts">tees</a>. Mix that with old Americana graphics and you’re well on the way to fine tuning your casual weekend look right up. And for when it gets a little nippier there is a great range of warm and cosy, but still razor sharp, <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693&amp;sh=0&amp;Rf-100=Coats">outerwear</a> to heat up your style as the temperature drops. Better than waiting for years for all your favourite clothes to wear in too...<br /><br />Is casual the way forward for guys this season? Give us your opinions in the comments below...<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/31/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/quality-launder.html</feedburner:origLink></entry>
    <entry>
        <title>Quantum of Solace: The Look’s Bond’s, James Bond’s</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/436850144/quantum-of-sola.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/quantum-of-sola.html" thr:count="1" thr:updated="2008-11-04T14:26:49+00:00" />
        <id>tag:typepad.com,2003:post-57768063</id>
        <published>2008-10-30T11:59:20+00:00</published>
        <updated>2008-10-30T11:59:29+00:00</updated>
        <summary>Last night the great and good of the movie world converged on Leicester Square in London for the world premiere of the latest in the Bond series, the Quantum of Solace. Assuming you weren’t one of the lucky few to...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="301008_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/line.gif" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;img title="Jamesbondopen" alt="Jamesbondopen" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/jamesbondopen.jpg" border="0" /&gt;&lt;/p&gt;

&lt;p&gt;Last night the great and good of the movie world converged on Leicester Square in London for the world premiere of the latest in the Bond series, the &lt;a href="http://www.007.com/"&gt;Quantum of Solace&lt;/a&gt;. Assuming you weren’t one of the lucky few to snag an invite (ours must have got lost in the post or something...), you’ll all be off to the cinema this weekend to check out the huge action scenes, James saving the world and the rather delectable Olga Kurylenko (time for a Google wethinks). But what to wear? Well you could do worse than making like the secret agent and getting his look. Handy then that we’ve put a couple of his looks together to make it super-easy to fix up and look sharp.&lt;/p&gt;

&lt;p&gt;&lt;img title="Jamesbondsunspel" alt="Jamesbondsunspel" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/jamesbondsunspel.jpg" border="0" /&gt;&lt;/p&gt;

&lt;p&gt;Let’s start with a classic. James is known for having an impeccable line in suits and in the &lt;a href="http://www.007.com/"&gt;Quantum of Solace&lt;/a&gt; he’s no different. A &lt;a href="http://www.asos.com/Ted-Baker-Endurance/Ted-Baker-Tubes-Cut-Away-Ticket-Pocket-Suit/Prod/pgeproduct.aspx?iid=375670&amp;amp;cid=5678&amp;amp;clr=Black&amp;amp;sh=0"&gt;sharp black suit&lt;/a&gt; like this one from Ted Baker will start you off on the right foot. Combine that with a &lt;a href="http://www.asos.com/Tiger-Of-Sweden/Tiger-Of-Sweden-Plain-Shirt/Prod/pgeproduct.aspx?iid=355238&amp;amp;cid=5659&amp;amp;clr=White&amp;amp;sh=0"&gt;crisp white Tiger of Sweden shirt&lt;/a&gt;, a &lt;a href="http://www.asos.com/Asosman/Asos-Satin-Look-Tie/Prod/pgeproduct.aspx?iid=375261&amp;amp;cid=5678&amp;amp;clr=Grey&amp;amp;sh=0"&gt;grey satin finish tie&lt;/a&gt; and &lt;a href="http://www.asos.com/Asosman/Asos-Italian-Point-Toe-Shoes/Prod/pgeproduct.aspx?iid=383273&amp;amp;cid=4209&amp;amp;clr=Black&amp;amp;sh=0"&gt;classic Italian lace-up shoes&lt;/a&gt; and you’ve nailed the look. All you need now is a serious timepiece and you’re ready to take on the world, literally. OK, minus the massive Heckler &amp;amp; Koch UMP machine gun. &lt;/p&gt;

&lt;p&gt;&lt;img title="Bondgtl" alt="Bondgtl" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/bondgtl.jpg" border="0" usemap="#Bond_GTL_Map" /&gt;&lt;/p&gt;
&lt;map name="Bond_GTL_Map"&gt;
&lt;area shape="rect" alt="James Bond" coords="34,466,107,541" href="http://www.asos.com/Asosman/Asos-Italian-Point-Toe-Shoes/Prod/pgeproduct.aspx?iid=383273&amp;cid=4209&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="91,78,108,167" href="http://www.asos.com/Asosman/Asos-Satin-Look-Tie/Prod/pgeproduct.aspx?iid=375261&amp;cid=4210&amp;clr=Grey&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="79,71,123,167" href="http://www.asos.com/Tiger-Of-Sweden/Tiger-Of-Sweden-Plain-Shirt/Prod/pgeproduct.aspx?iid=355238&amp;cid=3602&amp;clr=White&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="317,251,432,501" href="http://www.asos.com/Asosman/Asos-Straight-Leg-Tonic-Trousers/Prod/pgeproduct.aspx?iid=413915&amp;cid=5678&amp;clr=Grey&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="307,55,449,250" href="http://www.asos.com/Sunspel/Sunspel-007-Inspired-Polo-Shirt/Prod/pgeproduct.aspx?iid=265461&amp;cid=4449&amp;clr=Navy&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="147,313,307,501" href="http://www.asos.com/Baracuta/Baracuta-G9-Leather-Jacket/Prod/pgeproduct.aspx?iid=370059&amp;cid=5709&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="192,132,288,260" href="http://www.asos.com/Ben-Sherman/Ben-Sherman-Blue-Dial-Bracelet-Watch/Prod/pgeproduct.aspx?iid=461737&amp;cid=4519&amp;clr=Silver&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="174,45,299,97" href="http://www.asos.com/Dg/Dg-Aviator-Sunglasses/Prod/pgeproduct.aspx?iid=290930&amp;cid=4210&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="James Bond" coords="9,71,173,466" href="http://www.asos.com/Ted-Baker-Endurance/Ted-Baker-Tubes-Cut-Away-Ticket-Pocket-Suit/Prod/pgeproduct.aspx?iid=375670&amp;cid=5678&amp;clr=Black&amp;sh=0"&gt;
&lt;/map&gt;


&lt;p&gt;Or, if you want to take the smartness down a notch, how about discovering &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Sunspel-Underwear/Cat/pgecategory.aspx?cid=4449"&gt;Sunspel&lt;/a&gt;, the traditional but modern brand that has been providing &lt;a href="http://insider.asos.com/2008/08/screen-fest-big.html#comments"&gt;Bond, as well as Batman&lt;/a&gt;, with a variety of t-shirts and polos for yonks now? In fact, &lt;a href="http://www.asos.com/Sunspel/Sunspel-007-Inspired-Polo-Shirt/Prod/pgeproduct.aspx?iid=265461&amp;amp;cid=4449&amp;amp;clr=Navy&amp;amp;sh=0"&gt;this polo&lt;/a&gt; is the actual style James wears in the new movie. How good is that? Worn over a simple pair of &lt;a href="http://www.asos.com/Asosman/Asos-Straight-Leg-Tonic-Trousers/Prod/pgeproduct.aspx?iid=413915&amp;amp;cid=5678&amp;amp;clr=Grey&amp;amp;sh=0"&gt;grey trousers&lt;/a&gt; and under a &lt;a href="http://www.asos.com/Baracuta/Baracuta-G9-Leather-Jacket/Prod/pgeproduct.aspx?iid=370059&amp;amp;cid=5709&amp;amp;clr=Black&amp;amp;sh=0"&gt;leather Harrington&lt;/a&gt; (ours are in much better nick than in the photo of Bond) and all you need is a pair of &lt;a href="http://www.asos.com/Dg/Dg-Aviator-Sunglasses/Prod/pgeproduct.aspx?iid=290930&amp;amp;cid=4210&amp;amp;clr=Black&amp;amp;sh=0"&gt;old school aviators&lt;/a&gt; (no Walther P99 required) and Miss Moneypenny won’t be able to keep her hands off you.&lt;/p&gt;

&lt;p&gt;&lt;img title="Bondjacket" alt="Bondjacket" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/bondjacket.jpg" border="0" /&gt;&lt;/p&gt;

&lt;p&gt;Looking forward to the &lt;a href="http://www.007.com/"&gt;Quantum of Solace&lt;/a&gt;? And who’s the best Bond ever (we know it’s Connery but play along)? Come into 007th Heaven in the comments...&lt;/p&gt;

&lt;p&gt;&lt;img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/30/commenthere.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/quantum-of-sola.html</feedburner:origLink></entry>
    <entry>
        <title>Clock Party: LED Alarm Clock</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/435651201/clock-party-led.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/clock-party-led.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57715485</id>
        <published>2008-10-29T09:24:59+00:00</published>
        <updated>2008-10-29T09:50:09+00:00</updated>
        <summary>Since the prehistoric era man has always tried to measure the passing of time. Starting with monitoring the movement of the sun and moon across the sky to the humble but ultimately inaccurate sundial and right up to the modern...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="291008_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/29/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/29/line.gif" border="0" /></a> </p>

<p style="text-align:center"><a href="http://www.asos.com/Suck-Uk/Led-Alarm-Clock/Prod/pgeproduct.aspx?iid=452765&amp;cid=5732&amp;clr=Multi&amp;sh=0"><img title="Clock" alt="Clock" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/29/clock.gif" style="BORDER-RIGHT: #231f20 1px solid; BORDER-TOP: #231f20 1px solid; BORDER-LEFT: #231f20 1px solid; BORDER-BOTTOM: #231f20 1px solid" /></a></p>

<p>Since the prehistoric era man has always tried to measure the passing of time. Starting with monitoring the movement of the sun and moon across the sky to the humble but ultimately inaccurate sundial and right up to the modern <a href="http://www.asos.com/Dkny/Dkny-Brown-Face-Multi-Dial-Watch/Prod/pgeproduct.aspx?iid=425079&amp;cid=5034&amp;clr=Brown&amp;sh=0">chronograph</a>, man has steadily got to grips with measuring time over the years. The most modern way of telling the time, assuming the <a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Tokyo-Flash-Watches/Cat/pgecategory.aspx?cid=4764">Tokyo Flash watches</a> are super futuristic, is surely the <a href="http://www.asos.com/Suck-Uk/Led-Alarm-Clock/Prod/pgeproduct.aspx?iid=452765&amp;cid=5732&amp;clr=Multi&amp;sh=0">LED display</a>.</p>

<p>A little retro admittedly, the LED has been around for a while but it always seems to look contemporary whether it be on a digital watch or in the form of a <a href="http://www.asos.com/Suck-Uk/Led-Alarm-Clock/Prod/pgeproduct.aspx?iid=452765&amp;cid=5732&amp;clr=Multi&amp;sh=0">desk clock</a> like this one. With every guy’s home nowadays needing to look as great as he does, this is just the sort of object you need around the place. It works hard by clearly displaying the time but, unlike those terrible carriage clocks everyone else’s mums used to have when you went round for tea, it is going to look great amongst all your other modern man’s paraphernalia. And it’s a darn sight easier to use than a sundial…</p>

<p>Like our <a href="http://www.asos.com/Men/Gifts-Books/Cat/pgecategory.aspx?cid=5732">modern man’s gifts section</a> on site (it’s made our present shopping a whole lot easier)? Let us know what’s next on your list in the comments…<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/29/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/clock-party-led.html</feedburner:origLink></entry>
    <entry>
        <title>Gola: The Original Sports Brand</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/434566946/gola-the-origin.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/gola-the-origin.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57655715</id>
        <published>2008-10-28T10:34:54+00:00</published>
        <updated>2008-10-28T10:35:01+00:00</updated>
        <summary>Woke up this morning and it was dark? Yeah, us too. Pretty depressing huh? Well, allow us to brighten your life up a bit with a bag from the original sports brand, Gola. Steeped in history, the brand was born...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="281008_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/28/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/28/line.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Gola/Gola-Reynolds-Gym-Bag/Prod/pgeproduct.aspx?iid=407089&amp;cid=4704&amp;clr=White&amp;sh=0"&gt;&lt;img title="Gola" alt="Gola" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/28/gola.jpg" border="0" /&gt;&lt;/p&gt;

&lt;p&gt;Woke up this morning and it was dark? Yeah, us too. Pretty depressing huh? Well, allow us to brighten your life up a bit with a bag from the original sports brand, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Gola/Cat/pgecategory.aspx?cid=4704"&gt;Gola&lt;/a&gt;. Steeped in history, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Gola/Cat/pgecategory.aspx?cid=4704"&gt;the brand&lt;/a&gt; was born in 1905 and, although no-one can confirm this, the famous name was simply an anagram of ‘goal’ (one for the pub quiz there). &lt;/p&gt;

&lt;p&gt;&lt;img title="Golabags2" alt="Golabags2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/28/golabags2.jpg" border="0" usemap="#Gola_Bags_2_Map" /&gt;&lt;/p&gt;
&lt;map name="Gola_Bags_2_Map"&gt;
&lt;area shape="rect" alt="Gola Bags" coords="159,225,334,422" href="http://www.asos.com/Gola/Gola-Bronson-Messenger-Bag/Prod/pgeproduct.aspx?iid=407071&amp;cid=4704&amp;clr=Purple&amp;sh=0"&gt;
&lt;area shape="rect" alt="Gola Bags" coords="300,125,460,335" href="http://www.asos.com/Gola/Gola-Bronson-Messenger-Bag/Prod/pgeproduct.aspx?iid=407071&amp;cid=4704&amp;clr=Purple&amp;sh=0"&gt;
&lt;area shape="rect" alt="Gola Bags" coords="13,135,159,336" href="http://www.asos.com/Gola/Gola-Bronson-Neon-Bag/Prod/pgeproduct.aspx?iid=407085&amp;cid=4704&amp;clr=Multi&amp;sh=0"&gt;
&lt;area shape="rect" alt="Gola Bags" coords="139,110,314,225" href="http://www.asos.com/Gola/Gola-Reynolds-Gym-Bag/Prod/pgeproduct.aspx?iid=407091&amp;cid=4704&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="Gola Bags" coords="260,9,461,144" href="http://www.asos.com/Gola/Gola-Bronson-Neon-Bag/Prod/pgeproduct.aspx?iid=407087&amp;cid=4704&amp;clr=Multi&amp;sh=0"&gt;
&lt;area shape="rect" alt="Gola Bags" coords="13,9,200,135" href="http://www.asos.com/Gola/Gola-Redford-Despatch-Bag/Prod/pgeproduct.aspx?iid=407059&amp;cid=4704&amp;clr=Orange&amp;sh=0"&gt;
&lt;/map&gt;


&lt;p&gt;The brand has always been famous for two things: &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Gola/Cat/pgecategory.aspx?cid=4704&amp;amp;Rf-100=Trainers&amp;amp;sh=0"&gt;their trainers&lt;/a&gt; and &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Gola/Cat/pgecategory.aspx?cid=4704&amp;amp;Rf-100=Bags&amp;amp;sh=0"&gt;their bags&lt;/a&gt; and we’ve got a huge collection of the latter to feast your eyes on. Great for adding a bit of zing to your ensemble, especially when you’re likely to be wearing some more sombre but classic colours everywhere else, the &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Gola/Cat/pgecategory.aspx?cid=4704&amp;amp;Rf-100=Bags&amp;amp;sh=0"&gt;range of bags&lt;/a&gt; will also ensure you don’t need to fish around in the bottom of your Frosties cereal box for a small bike reflector to bee seen on the way home at night.&lt;br /&gt; &lt;br /&gt;Stay safe, stay cool kids!&lt;br /&gt;&lt;br /&gt;Is a brand’s heritage important to you? Do you like your &lt;a href="http://www.asos.com/Men/Accessories/Cat/pgecategory.aspx?cid=4210"&gt;snazzy accessories&lt;/a&gt;? And do you still have spokey-dokeys on your bike? Let us know below...&lt;br /&gt;&lt;br /&gt;&lt;img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/28/commenthere.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/gola-the-origin.html</feedburner:origLink></entry>
    <entry>
        <title>Winter Trend: The Shirt-Jacket</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/433690616/winter-trend-th.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/winter-trend-th.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57610839</id>
        <published>2008-10-27T15:36:29+00:00</published>
        <updated>2008-10-27T15:36:36+00:00</updated>
        <summary>Hybrid fashion is the way forward this season. Mixing two garments into one means you get the best of both worlds. It has been embraced by the girls and now it’s time for us guys to get a piece of...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="271008_2"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/line_2.gif"&gt;&lt;img class="image-full" title="Line_2" alt="Line_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/line_2.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Mhl-By-Margaret-Howell/Mhl-By-Margaret-Howell-Shirt-Jacket/Prod/pgeproduct.aspx?iid=352296&amp;cid=3606&amp;clr=Blue&amp;sh=0"&gt;&lt;img title="Shirt jacket trend" alt="Shirt jacket trend" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/shirtjackettrend.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Hybrid fashion is the way forward this season. Mixing two garments into one means you get the best of both worlds. It has been embraced by the girls and now it’s time for us guys to get a piece of the action through the Shirt-Jacket. Part shirt and part, you guessed it, jacket, the shirt-jacket gives the crisp, smart look we’re all after but with the warmer and more sturdy fabrics of a jacket. Pretty nifty, huh?&lt;/p&gt;

&lt;p&gt;&lt;img title="Shirtjacket" alt="Shirtjacket" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/shirtjacket.jpg" border="0" usemap="#Shirt_Jacket_Map" /&gt;&lt;/p&gt;
&lt;map name="Shirt_Jacket_Map"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="311,402,467,600" href="http://www.asos.com/Insight/Insight-Concealed-Placket-Shirt-Blazer/Prod/pgeproduct.aspx?iid=378069&amp;cid=3606&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="161,403,312,601" href="http://www.asos.com/Firetrap/Firetrap-Leoslayer-Bold-Check-Long-Sleeve-Shirt/Prod/pgeproduct.aspx?iid=356492&amp;cid=3602&amp;clr=Blue&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="1,402,160,601" href="http://www.asos.com/Buckler/Buckler-Check-Shirt/Prod/pgeproduct.aspx?iid=371594&amp;cid=3602&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="311,203,468,401" href="http://www.asos.com/Nice-Collective/Nice-Collective-Hybrid-Overshirt/Prod/pgeproduct.aspx?iid=367597&amp;cid=3602&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="161,201,311,402" href="http://www.asos.com/Plane-Clothing/Plane-Clothing-Vintage-French-Army-Jacket/Prod/pgeproduct.aspx?iid=424236&amp;cid=3606&amp;clr=Green&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="1,199,160,402" href="http://www.asos.com/Insight/Insight-Check-Hooded-Overshirt/Prod/pgeproduct.aspx?iid=377902&amp;cid=3602&amp;clr=Blue&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="311,0,469,203" href="http://www.asos.com/Wrangler/Wrangler-Big-Pocket-Worker-Shirt/Prod/pgeproduct.aspx?iid=353054&amp;cid=3606&amp;clr=RinseWash&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="160,0,311,198" href="http://www.asos.com/Unconditional/Unconditional-Plaid-Shirt-Jacket/Prod/pgeproduct.aspx?iid=365585&amp;cid=3606&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="The Shirt-Jacket" coords="0,0,160,199" href="http://www.asos.com/Nice-Collective/Nice-Collective-Hunter-Plaid-Shirt-Jacket/Prod/pgeproduct.aspx?iid=367582&amp;cid=3606&amp;clr=Blue&amp;sh=0"&gt;
&lt;/map&gt;


&lt;p&gt;But the best thing is, no matter how you like to wear your shirt, or jacket for that matter, we’ve got a shirt-jacket for you. From winter &lt;a href="http://www.asos.com/Nice-Collective/Nice-Collective-Hunter-Plaid-Shirt-Jacket/Prod/pgeproduct.aspx?iid=367582&amp;amp;cid=3606&amp;amp;clr=Blue&amp;amp;sh=0"&gt;checked lumberjacks&lt;/a&gt; to &lt;a href="http://www.asos.com/Insight/Insight-Concealed-Placket-Shirt-Blazer/Prod/pgeproduct.aspx?iid=378069&amp;amp;cid=3606&amp;amp;clr=Black&amp;amp;sh=0"&gt;slick blazers&lt;/a&gt; the shirt-jacket is the essential piece to have in your fashion armoury this season; it’s perfect for those days when, to sound ever so British for a moment, the weather just can’t make up its mind.&lt;/p&gt;

&lt;p&gt;Worn over &lt;a href="http://www.asos.com/Men/T-Shirts/Cat/pgecategory.aspx?cid=3597"&gt;a tee&lt;/a&gt;, or even a &lt;a href="http://www.asos.com/Men/Shirts/Cat/pgecategory.aspx?cid=3602"&gt;similar shirt&lt;/a&gt; if you’re feeling brave, your look will work best if you take your cues from the shirt-jacket for the rest of your look. Team with suitable &lt;a href="http://www.asos.com/Men/Accessories/Cat/pgecategory.aspx?cid=4210"&gt;accessories&lt;/a&gt; and layer up for a rich, winter feel that’ll ensure you’ll look hot no matter what the weather’s doing.&lt;br /&gt;&lt;br /&gt;Like the idea of hybrid fashion? Suggest your craziest hybrids in the comments...&lt;/p&gt;

&lt;p&gt;&lt;img title="Commenthere_2" alt="Commenthere_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/commenthere_2.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/winter-trend-th.html</feedburner:origLink></entry>
    <entry>
        <title>Go Dotty: ASOS Laundered Spot Print Shirt</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/433437832/go-dotty-asos-l.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/go-dotty-asos-l.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57599983</id>
        <published>2008-10-27T10:31:02+00:00</published>
        <updated>2008-10-27T10:31:09+00:00</updated>
        <summary>In the crazy world we live in today, we could be excused for going a bit mad every now and again. But we’re sure we’re definitely of sound mind when we recommend this shirt from our cool and relaxed new...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="271008_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/line.gif" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Asosman/Asos-Laundered-Spot-Print-Shirt/Prod/pgeproduct.aspx?iid=380470&amp;cid=3602&amp;clr=Navy&amp;sh=0"&gt;&lt;img title="Asosspotshirt" alt="Asosspotshirt" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/asosspotshirt.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;In the crazy world we live in today, we could be excused for going a bit mad every now and again. But we’re sure we’re definitely of sound mind when we recommend &lt;a href="http://www.asos.com/Asosman/Asos-Laundered-Spot-Print-Shirt/Prod/pgeproduct.aspx?iid=380470&amp;amp;cid=3602&amp;amp;clr=Navy&amp;amp;sh=0"&gt;this shirt&lt;/a&gt; from our cool and relaxed new line &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693"&gt;ASOS Laundered&lt;/a&gt;. All about easy to choose, easy to wear pieces, the &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Asos-Laundered/Cat/pgecategory.aspx?cid=5693"&gt;Laundered range&lt;/a&gt; has a washed and authentic feel, perfect weekend wardrobe stuff. It’s got a little bit of a vintage feel to it which is where this shirt comes into play.&lt;/p&gt;

&lt;p&gt;With its &lt;a href="http://www.asos.com/Asosman/Asos-Laundered-Spot-Print-Shirt/Prod/pgeproduct.aspx?iid=380470&amp;amp;cid=3602&amp;amp;clr=Navy&amp;amp;sh=0"&gt;retro dot print&lt;/a&gt; you’ve got just enough old school cool without going down the whole mothballs vintage shop road. It’s cut just on the slim side of relaxed which keeps &lt;a href="http://www.asos.com/Asosman/Asos-Laundered-Spot-Print-Shirt/Prod/pgeproduct.aspx?iid=380470&amp;amp;cid=3602&amp;amp;clr=Navy&amp;amp;sh=0"&gt;the shirt&lt;/a&gt; modern but it’s the small detailing like the contrast lining and button thread that really raise &lt;a href="http://www.asos.com/Asosman/Asos-Laundered-Spot-Print-Shirt/Prod/pgeproduct.aspx?iid=380470&amp;amp;cid=3602&amp;amp;clr=Navy&amp;amp;sh=0"&gt;this shirt&lt;/a&gt; to a cut above. Add that the cotton is super soft and we’re sure it’s time to go dotty.&lt;br /&gt;&lt;br /&gt;What’s your ultimate weekend look? Let us know in the comments...&lt;br /&gt;&lt;br /&gt;&lt;img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/27/commenthere.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/go-dotty-asos-l.html</feedburner:origLink></entry>
    <entry>
        <title>On A Roll: Buckler Ripple Roll Neck</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/430517169/on-a-roll-buckl.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/on-a-roll-buckl.html" thr:count="1" thr:updated="2008-10-24T12:05:35+01:00" />
        <id>tag:typepad.com,2003:post-57488151</id>
        <published>2008-10-24T09:48:20+01:00</published>
        <updated>2008-10-24T09:48:27+01:00</updated>
        <summary>With the clocks going back this weekend, it’s going to get a whole lot darker in the evenings which is why it’s time to get yourself some cosy knitwear to wear in front of the fire. The roll neck is...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="241008_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/24/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/24/line.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Buckler/Buckler-Ripple-Roll-Neck/Prod/pgeproduct.aspx?iid=371604&amp;cid=5376&amp;clr=Blue&amp;sh=0"&gt;&lt;img title="Bucklerrollneck" alt="Bucklerrollneck" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/24/bucklerrollneck.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;With the clocks going back this weekend, it’s going to get a whole lot darker in the evenings which is why it’s time to get yourself some cosy &lt;a href="http://www.asos.com/Men/Jumpers/Cat/pgecategory.aspx?cid=3603"&gt;knitwear&lt;/a&gt; to wear in front of the fire. The &lt;a href="http://www.asos.com/Buckler/Buckler-Ripple-Roll-Neck/Prod/pgeproduct.aspx?iid=371604&amp;amp;cid=5376&amp;amp;clr=Blue&amp;amp;sh=0"&gt;roll neck&lt;/a&gt; is a phenomenon that has many divided but for this season it simply has to be your next purchase. The beauty of the &lt;a href="http://www.asos.com/Buckler/Buckler-Ripple-Roll-Neck/Prod/pgeproduct.aspx?iid=371604&amp;amp;cid=5376&amp;amp;clr=Blue&amp;amp;sh=0"&gt;roll neck&lt;/a&gt; is that it looks great under almost anything including your warm &lt;a href="http://www.asos.com/Daniele-Alessandrini/Daniele-Alessandrini-Knitted-Long-Duffle/Prod/pgeproduct.aspx?iid=308869&amp;amp;cid=3606&amp;amp;clr=Black&amp;amp;sh=0"&gt;woollen coat&lt;/a&gt; and a &lt;a href="http://www.asos.com/Hope/Hope-Prospect-Blazer/Prod/pgeproduct.aspx?iid=349579&amp;amp;cid=3606&amp;amp;clr=Grey&amp;amp;sh=0"&gt;sharp blazer&lt;/a&gt; for a different take on the &lt;a href="http://www.asos.com/Asosman/Asos-Shirt-Tie-And-Waistcoat-Set/Prod/pgeproduct.aspx?iid=331614&amp;amp;cid=3602&amp;amp;clr=White&amp;amp;sh=0"&gt;shirt and tie&lt;/a&gt; work look.&lt;br /&gt;&lt;br /&gt;This &lt;a href="http://www.asos.com/Buckler/Buckler-Ripple-Roll-Neck/Prod/pgeproduct.aspx?iid=371604&amp;amp;cid=5376&amp;amp;clr=Blue&amp;amp;sh=0"&gt;example&lt;/a&gt; from Buckler has taken the classic style and modernised it with an almost industrial ripple effect from top to bottom. It’s navy too so will go with all your other bits and bobs in your wardrobe. Get ready - with this &lt;a href="http://www.asos.com/Buckler/Buckler-Ripple-Roll-Neck/Prod/pgeproduct.aspx?iid=371604&amp;amp;cid=5376&amp;amp;clr=Blue&amp;amp;sh=0"&gt;roll neck&lt;/a&gt; you’ll soon be making fashion waves...&lt;br /&gt;&lt;br /&gt;What sort of &lt;a href="http://www.asos.com/Men/Jumpers/Cat/pgecategory.aspx?cid=3603"&gt;knitwear&lt;/a&gt; neck is your fave? Roll, V, cowl or shawl? Let us know below... &lt;br /&gt; &lt;br /&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/24/line.gif"&gt;&lt;img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/24/commenthere.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/on-a-roll-buckl.html</feedburner:origLink></entry>
    <entry>
        <title>No Hassle Tassels: The Essential Styles</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/429789658/no-hassle-tasse.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/no-hassle-tasse.html" thr:count="2" thr:updated="2008-10-25T21:42:18+01:00" />
        <id>tag:typepad.com,2003:post-57457383</id>
        <published>2008-10-23T17:34:17+01:00</published>
        <updated>2008-10-23T17:34:24+01:00</updated>
        <summary>Seventy years on from their creation, the loafer has (or should have) returned to the forefront on the shoe front. Long the preserve of the stuffy middle managers who kept them scruffy, the loafer is now back on the scene....</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="231008_2"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/line_2.gif"&gt;&lt;img class="image-full" title="Line_2" alt="Line_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/line_2.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;img title="Tasselloafers" alt="Tasselloafers" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/tasselloafers.jpg" border="0" usemap="#Tassel_Loafers_Map" /&gt;&lt;/p&gt;
&lt;map name="Tassel_Loafers_Map"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="9,275, 62,275, 100,522, 9,536" href="http://www.asos.com/B-Store/B-Store-Herbert-Patent-Tassel-Loafers/Prod/pgeproduct.aspx?iid=354115&amp;cid=4209&amp;clr=Navy&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="62,275, 118,265, 192,522, 98,521" href="http://www.asos.com/Hudson/Hudson-Katana-Loafers/Prod/pgeproduct.aspx?iid=384366&amp;cid=4209&amp;clr=Grey&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="118,264, 155,251, 266,460, 184,500" href="http://www.asos.com/Sebago/Sebago-Kerry-Tassel-Loafers/Prod/pgeproduct.aspx?iid=398952&amp;cid=4209&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="266,460, 332,414, 184,227, 155,251" href="http://www.asos.com/Gh-Bass/Gh-Bass-Larkin-Tassle-Loafers/Prod/pgeproduct.aspx?iid=434258&amp;cid=4209&amp;clr=Red&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="184,228, 213,205, 403,356, 332,414" href="http://www.asos.com/Gh-Bass/Gh-Bass-Layton-Fringed-Tassel-Loafers/Prod/pgeproduct.aspx?iid=434246&amp;cid=4209&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="466,178, 427,269, 213,149, 245,120" href="http://www.asos.com/Gh-Bass/Gh-Bass-Larkin-Tassle-Loafers/Prod/pgeproduct.aspx?iid=434252&amp;cid=4209&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="453,173, 470,96, 249,67, 224,111" href="http://www.asos.com/Hudson/Hudson-Katana-Loafers/Prod/pgeproduct.aspx?iid=384359&amp;cid=4209&amp;clr=Brown&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="466,0, 466,95, 250,66, 213,5" href="http://www.asos.com/B-Store/B-Store-Herbert-Leather-Tassel-Loafers/Prod/pgeproduct.aspx?iid=354122&amp;cid=4209&amp;clr=Grey&amp;sh=0"&gt;
&lt;area shape="poly" alt="Tassel Up!" coords="206,196, 403,354, 442,279, 233,162" href="http://www.asos.com/Sebago/Sebago-Ketch-Tassle-Dockside-Loafers/Prod/pgeproduct.aspx?iid=398965&amp;cid=4209&amp;clr=Brown&amp;sh=0"&gt;
&lt;/map&gt;


&lt;p&gt;Seventy years on from their creation, &lt;a href="http://www.asos.com/Men/Shoes/Cat/pgecategory.aspx?cid=4209&amp;amp;pge=0&amp;amp;pgesize=770&amp;amp;sort=-1&amp;amp;sh=0"&gt;the loafer&lt;/a&gt; has (or should have) returned to the forefront on the shoe front. Long the preserve of the stuffy middle managers who kept them scruffy, &lt;a href="http://www.asos.com/Men/Shoes/Cat/pgecategory.aspx?cid=4209&amp;amp;pge=0&amp;amp;pgesize=770&amp;amp;sort=-1&amp;amp;sh=0"&gt;the loafer&lt;/a&gt; is now back on the scene. The style was originally adopted by the tearaway teens back in the day and became a symbol of rebellion. Today it still has a tinge of the mischievous association but has grown into a fully fledged and real shoe choice.&lt;br /&gt;&lt;br /&gt;The style we think you can’t afford to miss this season is the &lt;a href="http://www.asos.com/search/pgeSearch.aspx?q=tassel&amp;amp;Rf-700=1001&amp;amp;sh=0"&gt;tassel loafer&lt;/a&gt;, a simple but slightly dressier look with a jiggly frill. Both classic and modern at once, you’ll be wearing these again and again with a suit in the winter and with chinos and, if you’re feeling a little daring, no socks in the summer. A great alternative to the classic lace-up, why not try loafing around this season? You’re bound to have frilling time...&lt;br /&gt;&lt;br /&gt;Socks or no socks with your loafers? Discuss. Join the heated debate in the comments...&lt;br /&gt; &lt;br /&gt;&lt;img title="Commenthere_2" alt="Commenthere_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/commenthere_2.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/no-hassle-tasse.html</feedburner:origLink></entry>
    <entry>
        <title>In Limited Company: 1 of 100 Limited Edition T-Shirts</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/429488208/in-limited-comp.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/in-limited-comp.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57439221</id>
        <published>2008-10-23T11:01:43+01:00</published>
        <updated>2008-10-23T11:01:51+01:00</updated>
        <summary>We know you guys love your tees which is why we work so hard to bring you the very best t-shirts the world has to offer. Right now we have 823 different t-shirt styles ready and waiting for your wardrobe....</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="231008_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/search/pgeSearch.aspx?q=100&amp;Rf-700=1001&amp;sh=0&amp;Rf-100=T-Shirts&amp;Rf-400=2933&amp;Rf-600=2"><img title="Limited edition tees" alt="Limited edition tees" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/limitededitiontees.jpg" border="0" /></a></p>

<p>We know you guys love your <a href="http://www.asos.com/Men/T-Shirts/Cat/pgecategory.aspx?cid=3597">tees</a> which is why we work so hard to bring you the very best t-shirts the world has to offer. Right now we have <a href="http://www.asos.com/Men/T-Shirts/Cat/pgecategory.aspx?cid=3597">823 different t-shirt</a> styles ready and waiting for your wardrobe. The best thing about tees is that you’re going to get plenty of mileage out of them. After all, when isn’t a t-shirt appropriate? As we saw just <a href="http://insider.asos.com/2008/10/top-trompes-tri.html#comments">the other day</a>, you can even get away with one at a black tie event.</p>

<p>But sometimes we want something a little more special than your staple tee which is where our <a href="http://www.asos.com/search/pgeSearch.aspx?q=100&amp;Rf-700=1001&amp;sh=0&amp;Rf-100=T-Shirts&amp;Rf-400=2933&amp;Rf-600=2">1 of 100 range of limited edition t-shirts</a> comes in. This is our collection of eight bold and cool <a href="http://www.asos.com/search/pgeSearch.aspx?q=100&amp;Rf-700=1001&amp;sh=0&amp;Rf-100=T-Shirts&amp;Rf-400=2933&amp;Rf-600=2">printed tees</a> which are strictly limited to, you guessed it, 100 of each of the snazzy styles above. Want something else to seal the deal? Well the fact that they’re a wallet-saving £14 should do the trick. </p>

<p>Which is your favourite style? Give us your valued opinion in the comments…<br /><br /><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/23/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/in-limited-comp.html</feedburner:origLink></entry>
    <entry>
        <title>Puffa: The Original</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/428727204/puffa-the-origi.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/puffa-the-origi.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57402357</id>
        <published>2008-10-22T17:43:26+01:00</published>
        <updated>2008-10-22T17:43:32+01:00</updated>
        <summary>Maintaining the reminiscent feel to today, lets take a trip down memory lane to the early nineties when it actually snowed at Christmas and the only jacket to be seen wearing was the Puffa. Known at the time for its...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="221008_2"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/line_2.gif"&gt;&lt;img class="image-full" title="Line_2" alt="Line_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/line_2.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Puffa/Puffa-Original-Tidworth-Gilet/Prod/pgeproduct.aspx?iid=365218&amp;cid=5828&amp;clr=Grey&amp;sh=0"&gt;&lt;img title="Puffa" alt="Puffa" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/puffa.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Maintaining the reminiscent feel to today, lets take a trip down memory lane to the early nineties when it actually snowed at Christmas and the only jacket to be seen wearing was the &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Puffa/Cat/pgecategory.aspx?cid=5828"&gt;Puffa&lt;/a&gt;. Known at the time for its supreme warmth and fun, squishy feel, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Puffa/Cat/pgecategory.aspx?cid=5828"&gt;Puffa&lt;/a&gt;, much in the same way Hoover became the generic name for the vacuum cleaner, the brand became the byword for the big down-filled coat.&lt;/p&gt;

&lt;p&gt;&lt;img title="Puffajackets_2" alt="Puffajackets_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/puffajackets_2.jpg" border="0" usemap="#Puffa_Jackets_Map" /&gt;&lt;/p&gt;
&lt;map name="Puffa_Jackets_Map"&gt;
&lt;area shape="rect" alt="Click to Shop Puffa" coords="235,252,470,527" href="http://www.asos.com/Puffa/Puffa-Original-Tidworth-Jacket/Prod/pgeproduct.aspx?iid=365228&amp;cid=5828&amp;clr=Beige&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop Puffa" coords="0,252,234,526" href="http://www.asos.com/Puffa/Puffa-Original-Tidworth-Jacket/Prod/pgeproduct.aspx?iid=365233&amp;cid=5828&amp;clr=Grey&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop Puffa" coords="235,0,469,251" href="http://www.asos.com/Puffa/Puffa-Original-Tidworth-Gilet/Prod/pgeproduct.aspx?iid=365213&amp;cid=5828&amp;clr=Blue&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop Puffa" coords="0,0,234,252" href="http://www.asos.com/Puffa/Puffa-Original-Tidworth-Gilet/Prod/pgeproduct.aspx?iid=365218&amp;cid=5828&amp;clr=Grey&amp;sh=0"&gt;
&lt;/map&gt;


&lt;p&gt;Now, after a bit of a hiatus, &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Puffa/Cat/pgecategory.aspx?cid=5828"&gt;Puffa&lt;/a&gt; is back with a reworked heritage collection that harks back to the days when the brand was worn by all those in the know, including the Royals, and was seen on board the most successful powerboats and rally cars of the time. Created in the 70’s, Puffa became the essential jacket for the cognoscenti and inspired by the Puffa archive, the brand has created the heritage range, a collection with an original, authentic vintage feel with distinctive contemporary touches. With Puffa you’ve got your winter look all wrapped up.&lt;br /&gt;&lt;br /&gt;Did you own a Puffa back in the day? Got a photo of you wearing it? Send it to &lt;a href="mailto:insider@asos.com"&gt;insider@asos.com&lt;/a&gt; and we’ll take a look. Let us know what you love about a Puffa in the comments…&lt;/p&gt;

&lt;p&gt;&lt;img title="Commenthere_2" alt="Commenthere_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/commenthere_2.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/puffa-the-origi.html</feedburner:origLink></entry>
    <entry>
        <title>In the Mix: USB Mix Tape</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/428468264/in-the-mix-usb.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/in-the-mix-usb.html" thr:count="1" thr:updated="2008-10-22T15:53:05+01:00" />
        <id>tag:typepad.com,2003:post-57384071</id>
        <published>2008-10-22T12:21:21+01:00</published>
        <updated>2008-10-22T12:21:28+01:00</updated>
        <summary>Remember the other day we gave away the Untitled mix CD put together by Tom Middleton with the help of the good people at Amoeba? Well, they’ve all gone (the winners will have their copies soon) but now we gone...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="221008_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Suck-Uk/Usb-Mix-Tape/Prod/pgeproduct.aspx?iid=452763&amp;cid=5732&amp;clr=Multi&amp;sh=0"><img title="Usb mix tape" alt="Usb mix tape" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/usbmixtape.jpg" border="0" /></a></p>

<p>Remember the other day we gave away the <a href="http://insider.asos.com/2008/10/win-an-exclusiv.html#comments">Untitled mix CD</a> put together by Tom Middleton with the help of the good people at Amoeba? Well, they’ve all gone (the winners will have their copies soon) but now we gone and got hold of an even more advanced version of the trusty mix tape, the <a href="http://www.asos.com/Suck-Uk/Usb-Mix-Tape/Prod/pgeproduct.aspx?iid=452763&amp;cid=5732&amp;clr=Multi&amp;sh=0">USB mix tape</a>.</p>

<p><img src="http://asosblog.typepad.com/2980_mixtapeanimation1.gif" style="BORDER-RIGHT: #231f20 1px solid; BORDER-TOP: #231f20 1px solid; BORDER-LEFT: #231f20 1px solid; BORDER-BOTTOM: #231f20 1px solid" /></p>

<p>Definitely one for those who painstakingly sat by the radio cassette player with their finger on the pause button trying to capture the top 40 before the DJ spoke, the <a href="http://www.asos.com/Suck-Uk/Usb-Mix-Tape/Prod/pgeproduct.aspx?iid=452763&amp;cid=5732&amp;clr=Multi&amp;sh=0">USB Mix Tape</a> is the best way for the modern man or woman to put into music their feelings for their loved one (wife, girlfriend, lass in accounts) on the record. Being USB, the technology is far more advanced than the old school pause / record button combo but you skill get that crafted, home-made effect that comes with the cassette. You can even hand write your tracklist on the cassette insert for extra authenticity. </p>

<p>Go on, give the gift of music.</p>

<p>How good were you at timing the Top 40? What would be the first three tracks on your mix tape? And What was the worst track anyone ever put on a mix tape for you? Wax lyrical in the comments…</p>

<p><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/22/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/in-the-mix-usb.html</feedburner:origLink></entry>
    <entry>
        <title>Top Trompes: Trick the Eye with a Trompe L’œil Tee</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/427687164/top-trompes-tri.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/top-trompes-tri.html" thr:count="1" thr:updated="2008-10-21T19:27:45+01:00" />
        <id>tag:typepad.com,2003:post-57352491</id>
        <published>2008-10-21T18:39:15+01:00</published>
        <updated>2008-10-21T18:39:23+01:00</updated>
        <summary>Were you fooled by any of the tees? Confess in the comments section…</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="211008_2"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/line_2.gif"&gt;&lt;img class="image-full" title="Line_2" alt="Line_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/line_2.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;img title="Trompeloeil" alt="Trompeloeil" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/trompeloeil.jpg" usemap="#Trompe_L_oeil_Map" border="0" /&gt; 
&lt;map name="Trompe_L_oeil_Map"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="297,590,468,779" href="http://www.asos.com/Asosman/Asos-Braces-And-Tie-Print-T-Shirt/Prod/pgeproduct.aspx?iid=162488&amp;cid=3597&amp;clr=White&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="149,590,297,778" href="http://www.asos.com/Ringspun/Ringpspun-Trainer-T-Shirt/Prod/pgeproduct.aspx?iid=345425&amp;cid=3597&amp;clr=Navy&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="0,584,148,779" href="http://www.asos.com/Ringspun/Ringspun-Tux-T-Shirt/Prod/pgeproduct.aspx?iid=345415&amp;cid=3597&amp;clr=Black&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="0,391,148,584" href="http://www.asos.com/Ringspun/Ringspun-Scarf-T-Shirt/Prod/pgeproduct.aspx?iid=345430&amp;cid=3597&amp;clr=Grey&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="0,192,148,391" href="http://www.asos.com/Asosman/Asos-Guitar-Strap-Print-T-Shirt/Prod/pgeproduct.aspx?iid=410257&amp;cid=3597&amp;clr=White&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="306,0,469,191" href="http://www.asos.com/Ringspun/Ringpsun-Headphones-T-Shirt/Prod/pgeproduct.aspx?iid=345420&amp;cid=3597&amp;clr=Brown&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="149,0,306,191" href="http://www.asos.com/Junk-Food/Junk-Food-Superman-T-Shirt/Prod/pgeproduct.aspx?iid=459189&amp;cid=3597&amp;clr=White&amp;sh=0"&gt;
&lt;area shape="rect" alt="Click to Shop!" coords="0,0,149,192" href="http://www.asos.com/Asosman/Asos-Tux-Print-T-Shirt/Prod/pgeproduct.aspx?iid=427257&amp;cid=3597&amp;clr=Black&amp;sh=0"&gt;
&lt;/map&gt;


&lt;p&gt;Were you fooled by any of the tees? Confess in the comments section…&lt;/p&gt;

&lt;p&gt;&lt;img title="Commenthere_2" alt="Commenthere_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/commenthere_2.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/top-trompes-tri.html</feedburner:origLink></entry>
    <entry>
        <title>Hi, Tops!: Vision Streetwear 'Model 15000' Sneakers</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/427308109/hi-tops-vision.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/hi-tops-vision.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57333899</id>
        <published>2008-10-21T10:45:02+01:00</published>
        <updated>2008-10-21T10:45:10+01:00</updated>
        <summary>Hi-Tops, much like the Harrington and the brogue, is a bit of a menswear classic. Granted, your average Harrington wearer isn’t going to be busting the hi-tops but the iconic style dispels the common misconception that where men’s clothes are...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="211008_1"&gt;&lt;/a&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/line.gif"&gt;&lt;img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/line.gif" border="0" /&gt;&lt;/a&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Vision-Streetwear/Vision-Streetwear-Model-15000-Hi-Top-Trainers/Prod/pgeproduct.aspx?iid=372975&amp;cid=5846&amp;clr=Black&amp;sh=0"&gt;&lt;img title="Visionhightops" alt="Visionhightops" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/visionhightops.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Hi-Tops, much like the &lt;a href="http://www.asos.com/Fred-Perry/Fred-Perry-Harrington-Jacket/Prod/pgeproduct.aspx?iid=380285&amp;amp;clr=Blue&amp;amp;SearchQuery=harrington&amp;amp;sh=0"&gt;Harrington&lt;/a&gt; and the &lt;a href="http://www.asos.com/search/pgeSearch.aspx?q=brogue&amp;amp;pge=0&amp;amp;pgesize=33&amp;amp;sort=-1&amp;amp;sh=0"&gt;brogue&lt;/a&gt;, is a bit of a menswear classic. Granted, your average Harrington wearer isn’t going to be busting the hi-tops but the iconic style dispels the common misconception that where men’s clothes are concerned, classic doesn’t have to mean smart. &lt;/p&gt;

&lt;p&gt;The &lt;a href="http://www.asos.com/Men/T-Shirts/Cat/pgecategory.aspx?cid=3597"&gt;t-shirt&lt;/a&gt;, the &lt;a href="http://www.asos.com/Asosman/Asos-Blue-Grid-Nylon-Barrel-Bag/Prod/pgeproduct.aspx?iid=361552&amp;amp;cid=4210&amp;amp;clr=Blue&amp;amp;sh=0"&gt;barrel holdall&lt;/a&gt; and now the &lt;a href="http://www.asos.com/Vision-Streetwear/Vision-Streetwear-Model-15000-Hi-Top-Trainers/Prod/pgeproduct.aspx?iid=372975&amp;amp;cid=5846&amp;amp;clr=Black&amp;amp;sh=0"&gt;hi-top&lt;/a&gt; all fly the flag for the casual classics. And why not, when hi-tops have been popular on the street for years? Great films like &lt;em&gt;Boyz n the Hood&lt;/em&gt; and even &lt;em&gt;Back to the Future II&lt;/em&gt; have raised the profile of the style to legendary status and &lt;a href="http://www.asos.com/Men/A-To-Z-Of-Brands/Vision-Streetwear/Cat/pgecategory.aspx?cid=5846"&gt;Vision Streetwear&lt;/a&gt;, being the on-the-ball kinda brand it is, have come up with the &lt;a href="http://www.asos.com/Vision-Streetwear/Vision-Streetwear-Model-15000-Hi-Top-Trainers/Prod/pgeproduct.aspx?iid=372975&amp;amp;cid=5846&amp;amp;clr=Black&amp;amp;sh=0"&gt;Model 15000&lt;/a&gt;, the latest in their long line of in your face, uncompromising hi-tops. &lt;/p&gt;

&lt;p&gt;Chunky, bold and seriously old school, with the &lt;a href="http://www.asos.com/Vision-Streetwear/Vision-Streetwear-Model-15000-Hi-Top-Trainers/Prod/pgeproduct.aspx?iid=372975&amp;amp;cid=5846&amp;amp;clr=Black&amp;amp;sh=0"&gt;Vision Model 15000&lt;/a&gt; on your feet you certainly won’t be trippin’ anywhere.&lt;/p&gt;

&lt;p&gt;Hi-top or low top? Retro or traditional? And how cool would it be if Nike decided to make the McFly hi-tops (BTTF, not the rubbish band)? Shout out in the comments…&lt;/p&gt;

&lt;p&gt;&lt;img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/21/commenthere.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/hi-tops-vision.html</feedburner:origLink></entry>
    <entry>
        <title>What the Blogosphere's saying aboput Untitled...Tony at Kit Me Out</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/426524608/what-the-blog-2.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/what-the-blog-2.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57291113</id>
        <published>2008-10-20T16:28:21+01:00</published>
        <updated>2008-10-20T16:28:28+01:00</updated>
        <summary>The latest person of the blogging fraternity to tell us just what they think about our Untitled project is Tony, the Editor and force behind the men’s fashion blog Kit Me Out, who has taken a bit of a shine...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="201008_2" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/line_2.gif"><img class="image-full" title="Line_2" alt="Line_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/line_2.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Arckiv-For-Untitled-Carrera-Porsche-Visor/Prod/pgeproduct.aspx?iid=438649&amp;cid=5852&amp;clr=NoColour&amp;sh=0"><img title="Untitled Carrera" alt="Untitled Carrera" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/untitledtonykitme.jpg" border="0" /></a></p>

<p>The latest person of the blogging fraternity to tell us just what they think about our Untitled project is Tony, the Editor and force behind the men’s fashion blog <a href="http://www.kitmeout.com/blog/">Kit Me Out</a>, who has taken a bit of a shine to one of the styles <a href="http://insider.asos.com/2008/10/untitled-expe-3.html#comments">Fraser at Arckiv</a> dug out for us for <a href="http://www.asos.com/Men/Untitled/Cat/pgehtml.aspx?cid=5850#Main">Untitled</a>. Here’s what he thinks of them:<br /><br />“It has been suggested that shades are for spineless freaks who haven't got the guts to face the world head-on, or perhaps even over pampered celebrities who want to disappear into their myopic self-obsessed universe. Hold on! <a href="http://www.asos.com/Arckiv-For-Untitled-Carrera-Porsche-Visor/Prod/pgeproduct.aspx?iid=438649&amp;cid=5852&amp;clr=NoColour&amp;sh=0">Porsche designer eyewear</a> is pure peeled-back poetry. The curves are every bit as seductive as the classic 911 and the look shouts "bring it on" NOT "fade away"! No one could possibly hide behind these shades. To quote the Stranglers, they "have texture like sun"... HOT!”<br /><br />Think Tony’s got it right? Let us know in the comments...<br /><br /><img title="Commenthere_2" alt="Commenthere_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/commenthere_2.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/what-the-blog-2.html</feedburner:origLink></entry>
    <entry>
        <title>Jack Black Grooming: Authentic &amp; Original...</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/426226381/jack-black-groo.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/jack-black-groo.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57278875</id>
        <published>2008-10-20T09:55:40+01:00</published>
        <updated>2008-10-20T09:55:46+01:00</updated>
        <summary>…and definitely not him out of School of Rock, has hit the site, bringing with it a bevy of traditional remedies for all your manly ailments and problems. Need a good wash? Jack Black has the product. Dry hands? Jack...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="201008_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Beauty/Shop-By-Brand/Jack-Black/Cat/pgecategory.aspx?cid=5835"><img title="Jackblack" alt="Jackblack" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/jackblack.jpg" border="0" /></a></p>

<p>…and definitely not him out of School of Rock, has hit the site, bringing with it a bevy of traditional remedies for all your manly ailments and problems. Need a good wash? <a href="http://www.asos.com/Beauty/Shop-By-Brand/Jack-Black/Cat/pgecategory.aspx?cid=5835">Jack Black</a> has <a href="http://www.asos.com/Jack-Black/Jack-Black-All-Over-Wash/Prod/pgeproduct.aspx?iid=456615&amp;cid=5835&amp;clr=AllOverWash&amp;sh=0">the product</a>. Dry hands? Jack Black to <a href="http://www.asos.com/Jack-Black/Jack-Black-Industrial-Strength-Hand-Healer/Prod/pgeproduct.aspx?iid=456617&amp;cid=5835&amp;clr=HandHealer&amp;sh=0">the rescue</a>. Lips need to be softened? Guess what – Jack Black has <a href="http://www.asos.com/Jack-Black/Jack-Black-Intense-Therapy-Lip-Balm/Prod/pgeproduct.aspx?iid=456613&amp;cid=5835&amp;clr=IntenseTherapy&amp;sh=0">the answers</a>. In fact even if you need to <a href="http://www.asos.com/Jack-Black/Jack-Black-Beard-Lube/Prod/pgeproduct.aspx?iid=456607&amp;cid=5835&amp;clr=BeardLube&amp;sh=0">lubricate your beard</a>, <a href="http://www.asos.com/Beauty/Shop-By-Brand/Jack-Black/Cat/pgecategory.aspx?cid=5835">Jack Black</a> has the perfect product for you.<br /> <br />The packaging is also as traditional as it gets, with the logo taking you back to 1920’s America when men were men and any guy worth his salt went for a proper cut-throat shave. But now, with the help of <a href="http://www.asos.com/Beauty/Shop-By-Brand/Jack-Black/Cat/pgecategory.aspx?cid=5835">Jack Black</a>, you can get great results without having to resort to raiding the nearest girl’s bathroom cabinet.<br /> <br />Like <a href="http://www.asos.com/Beauty/Shop-By-Brand/Jack-Black/Cat/pgecategory.aspx?cid=5835">Jack Black</a>? Do you sport a beard? And are you ready for <a href="http://www.movember.com/">Movember</a>? Send us in your pics of your beard to <a href="mailto:insider@asos.com">insider@asos.com</a> and comment below…</p>

<p><img title="Commenthere" alt="Commenthere" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/20/commenthere.jpg" border="0" /></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/jack-black-groo.html</feedburner:origLink></entry>
    <entry>
        <title>Win an Exclusive Untitled Mix CD by Tom Middleton</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/423795165/win-an-exclusiv.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/win-an-exclusiv.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57133879</id>
        <published>2008-10-17T16:13:47+01:00</published>
        <updated>2008-10-17T16:33:18+01:00</updated>
        <summary>Remember last week we told you about the dinner event we held for Untitled and how superstar DJ Tom Middleton did a set for the night? Well, just for us he’s done a very special mix CD compiled from a...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a name="171008_1" /><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/17/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/17/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Men/Untitled/Cat/pgehtml.aspx?cid=5850#Main"><img title="Untitledcdcompetition_2" alt="Untitledcdcompetition_2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/17/untitledcdcompetition_2.jpg" border="0" /></a></p>

<p>Remember last week we told you about the <a href="http://insider.asos.com/2008/10/untitled-a-rare.html#comments">dinner event</a> we held for <a href="http://www.asos.com/Men/Untitled/Cat/pgehtml.aspx?cid=5850#Main">Untitled</a> and how superstar DJ Tom Middleton did a set for the night? Well, just for us he’s done a very special mix CD compiled from a vinyl collection from our music experts, <a href="http://www.asos.com/Men/Untitled/Amoeba/Cat/pgecategory.aspx?cid=5851">Amoeba</a>. Definitely not available in all good record shops, you can’t buy these anywhere. Lucky for you then that we’ve got ten copies of them mix CD to give away. To win simply be one of the first ten people to correctly answer the doddle of a question below...</p>

<p><img title="Untitled Tom Middleton" alt="Untitled Tom Middleton" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/17/untitledtommiddleton.jpg" border="0" /></p>

<p>What Star Wars inspired music act did Tom Middleton used to be a part of?<br /><br />a) Jabba Ranks<br />b) The Jedi Knights<br />c) Depeche Yoda<br /><br />Send you answers to <a href="mailto:insider@asos.com?subject=Untitled Mix CD Competition">insider@asos.com</a> with your answer, name, full address and phone number and if you’re one of the first ten then well send you a CD. Good luck!</p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/win-an-exclusiv.html</feedburner:origLink></entry>
    <entry>
        <title>Untitled has arrived.</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/422450169/untitled-has-ar.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/untitled-has-ar.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57068281</id>
        <published>2008-10-16T16:41:37+01:00</published>
        <updated>2008-10-16T16:41:43+01:00</updated>
        <summary />
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-GB" xml:base="http://insider.asos.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/line.gif"><img class="image-full" title="Line" alt="Line" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/line.gif" border="0" /></a> </p>

<p><a href="http://www.asos.com/Men/Untitled/Cat/pgehtml.aspx?cid=5850"><img title="Untitled - Click to Shop" alt="Untitled - Click to Shop" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/untitledshop.jpg" border="0" /></a></p></div>
</content>


    <feedburner:origLink>http://insider.asos.com/2008/10/untitled-has-ar.html</feedburner:origLink></entry>
    <entry>
        <title>What the Blogosphere’s saying about Untitled...Isabelle O’Carroll from Brandish</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedburner.com/~r/typepad/asosblog/asos_mens_blog/~3/422768555/what-the-blog-1.html" />
        <link rel="replies" type="text/html" href="http://insider.asos.com/2008/10/what-the-blog-1.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-57083343</id>
        <published>2008-10-16T16:39:46+01:00</published>
        <updated>2008-10-16T17:52:48+01:00</updated>
        <summary>Next to tell us what they think about the Untitled project is Isabelle O’Carroll from menswear blog Brandish. Isabelle is one of the busiest bloggers going, writing as she does for various online fashion sites including Catwalk Queen and The...</summary>
        <author>
            <name>Ian Wright</name>
        </author>
        
        
<content type="html" xml:lang="en-GB" xml:base="http://insider.asos.com/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a name="161008_3"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/line_4.gif"&gt;&lt;img class="image-full" title="Line_4" alt="Line_4" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/line_4.gif" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Carola-Euler-For-Untitled-Pleated-Bib-Front-Sweat/Prod/pgeproduct.aspx?iid=436142&amp;amp;cid=5854&amp;amp;clr=Grey&amp;amp;sh=0"&gt;&lt;img title="Untitledbrandish2" alt="Untitledbrandish2" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/untitledbrandish2.jpg" border="0" /&gt;  &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.asos.com/Carola-Euler-For-Untitled-Pleated-Bib-Front-Sweat/Prod/pgeproduct.aspx?iid=436142&amp;amp;cid=5854&amp;amp;clr=Grey&amp;amp;sh=0"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Next to tell us what they think about the &lt;a href="http://www.asos.com/Men/Untitled/Cat/pgehtml.aspx?cid=5850"&gt;Untitled project&lt;/a&gt; is Isabelle O’Carroll from menswear blog &lt;a href="http://www.brandish.tv/"&gt;Brandish&lt;/a&gt;. Isabelle is one of the busiest bloggers going, writing as she does for various online fashion sites including Catwalk Queen and The Bag Lady as well as &lt;a href="http://www.brandish.tv/"&gt;Brandish&lt;/a&gt;. For Insider, Isabelle discusses men’s attitudes to style.&lt;br /&gt;&lt;br /&gt;“At &lt;a href="http://www.brandish.tv/"&gt;Brandish&lt;/a&gt; we've worked with Deryck Walker in the past and it's great to see up-and-coming designers like him being made available to a wider audience. The &lt;a href="http://www.asos.com/Carola-Euler-For-Untitled-Pleated-Bib-Front-Sweat/Prod/pgeproduct.aspx?iid=436142&amp;amp;cid=5854&amp;amp;clr=Grey&amp;amp;sh=0"&gt;Carola Euler sweatshirt&lt;/a&gt; is complex without being overtly fussy and I can see that becoming an immediate bestseller.&lt;/p&gt;

&lt;p&gt;It's a really exciting time for menswear, the very fact we are seeing collections like &lt;a href="http://www.asos.com/Men/Untitled/Cat/pgehtml.aspx?cid=5850"&gt;Untitled at Asos&lt;/a&gt; proves that men are becoming more interested in fashion and are unafraid of making a statement with their clothes.”&lt;br /&gt;&lt;br /&gt;Think Isabelle’s got it right? Let us know in the comments...&lt;br /&gt;&lt;br /&gt;&lt;img title="Commenthere_3" alt="Commenthere_3" src="http://asosblog.typepad.com/photos/uncategorized/2008/10/16/commenthere_3.jpg" border="0" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>


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